Breaking Ads Mexico, presented by Portada and Media Economics Group, today analyzes a selection of Mexican digital campaigns active in the second fortnight of September. The advertising campaigns were tracked through Media Economics Group´s MexicoWebMonitor™. Below are digital campaigns from SafetyPay, EA Sports and Vokswagen.
Advertiser: SaftPay Inc. (dba SafetyPay)
Description: SafetyPay is a real-time payment solution that enables customers to make online purchases from merchants worldwide and pay directly through their local bank account in their local currency.
Sites: Chilango.com, Diario.com.mx, ElFinanciero.com.mx, MedioTiempo.com (Mexico), MetroFlog.com (from Mexico), Publimetro.com.mx, Record.com.mx, Taringa.net
Servers: ds.Serving-Sys.com (MediaMInd), GoogleAds.doubleclick.net, GoogleSyndication.com.
Advertiser: Electronics Arts, Inc.
Campaign: “FIFA 14”
Description: EA Sports FIFA 14 video game. Release Date September 14.
Sites: CNNMexico.com, Chilango.com, ESPNDeportes.com (from Mexico), MedioTiempo.com (Mexico), Milenio.com (Mexico)
Servers: ced.SasCDN.com (Smart AdServer), GoogleSYndication.com, mdn.net (DoubleClick)
Advertiser: Volkswagen SA
Campaign: “Haz Huella Con Vocho” Promocion
Description: Celebrating the 60th anniversary of the VW Beetle (“Vocho”) in Mexico, “Haz Huella con Vocho” promotion/event where VW owners will be selected to form outline of the VW logo with their cars.
Sites: Excelsior.com.mx, Imagen.com.mx