NYLON Media Inc. will publish Spanish language print and digital editions of its flagship NYLON Magazine and NYLON Guys Magazine to expand throughout the Americas.
Of the US $31bn of additional advertising spend expected in 2014, almost 60% (US $10bn) will come from North America and Emerging Asia (US $8.5bn),according to Magna Global, IPG mediabrands´ global media strategy unit.
InternetQ, provider of mobile marketing and digital solutions for mobile network operators and brands,has reached an agreement to acquire Mexican mobile marketing, television and radio content provider UpMobile.
The 2014 FIFA World Cup has already started. Soccer apps accounted for 59 per cent of impressions from sports applications according to Millenial Media . Android devices account for 73 per cent of impressions in Brazil, while 19 per cent are from iOS devices.
Portada interviewed Mexican entrepreneur César Salazar, Venture Partner of 500 Startups, as part of the #PortadaLat interview series. This is an entrepreneur who “wanted to be a designer (or maybe an architect) when I was a kid – and I became both,” he tells Portada, and who hopes to be able to “transform pre-school education” in the long-term future.
IPG Mediabrands, the media innovation arm of Interpublic Group, has announced the launch of Cadreon, its programmatic buying capability in Latin America with a central hub in Chile servicing more than 10 markets in the region.
LatAm Summit 2014, Portada spoke with Fernando Calderón, Director of Marketing, Public Relations, and Customer Service (CMO) at OCCMundial, a market leader in online job boards. This interview with Calderón is part of our LatAm Summit Q&A series.
London-based show producer UBM has acquired Expo CIHAC, one of the 10 largest trade shows in the growing Mexican market. Terms of the acquisition have not been disclosed.
Ebuzzing, the video advertising technology company, has opened an office in Mexico to strengthen its presence in LatAm due to the extraordinary demand in the region.
Sony Pictures Television (SPT) and Televisa have announced that they have closed a deal to co-produce 12 series -,which involves 840 total hours of television , over the next five years for broadcast in México.
As part of its´ Latin America expansion, Vevo, the music video and entertainment platform, has announced that it is launching in its 14th* territory, Mexico. The launch completes Vevo’s North American presence and puts Vevo live in the world’s second largest music video market(Last month clocked up over 500 million views on Vevo’s artist channels on YouTube).The platform was previously available in México, but only htrough YouTube music video distribution partnership,which still continues regardless the launch.
Netflix is planning to release its first Spanish-language original series, a comedy by Mexican director Gaz Alazraki. Produced in Mexico, the 13-episode series will be a satire on the world of professional soccer, with Spanish dialogues.
The Mexican unit of Spain’s Telefonica plans to roll out a new 4G LTE mobile-broadband network in Mexico that by 2015 will span 300 cities nationwide, covering 70 percent of the population, the company said in a statement.
What: Forbes is expanding its presence in the Latin American market with new monthly editions in the Dominican Republic and six Central American countries. The first
IMS Internet Media Services (IMS), has been selected by Foursquare as their exclusive advertising sales partner in the Latin American region, expanding the reach and scope of Foursquare’s advertising tools to new markets in 2014.
Telemundo Media and Chevrolet have teamed up to create a new digital sports reality series, “La Cueva de la Fiera,” available on www.Telemundo.com/lacuevadelafiera. Supported by a 360° degree promotional campaign and produced long with Chevrolet, the weekly webisodes will be launched in February offering fans a glimpse inside Mexican professional soccer’s Club Leon.
More US companies will arrive to the Mexican market. Garcetti in support of deregulation.
In a simultaneous global launch, Netflix fell into the “most romantic day of the year” conversation, flooding social networks with feedback on the boisterous start of the second part of this series about ambition, power and corruption of modern Washington.
BBC Worldwide, the main commercial arm of the British Broadcasting Corporation (BBC), announced the appointment of EXIM Licensing Group, the licensing, promotional and entertainment company in Latin America, to represent BBC brands for all licensing ventures in Brazil, Mexico, Colombia and Chile.
According Brand Finance Global 500 this year’s study, Apple has kept its place as the world’s most valuable brand and is once again ahead of its rivals Samsung and Google who came in second and third place. The rest of the top 10 brands were Microsoft, Verizon, General Electric, AT&T, Amazon, Walmart and IBM.