Analysis Latin America

Soriana Ecommerce Director Rafael Castelltort Explains How Grocers in Mexico Are Racing to Ring Up Online Sales

Grocery and general merchandise retailer Walmart has 4.5 million e-commerce customers in Mexico, and its competitors, like E-commerce Director Rafael Castelltort at Soriana, tell Portada how they are racing to sell groceries online, building new digital infrastructure, deploying machine learning, creating alternatives to credit card payments and launching websites highly customized for e-commerce and home deliveries.


Exclusive Roundtable “Redefining the Role of Miami as a Latin American Marketing Hub” to Take Place at #PortadaMIA

Portada is proud to present the “Luncheon Roundtable: Redefining the role of Miami as a Latin American Marketing and Media Hub”.  The exclusive function will take place within the framework of Portada Miami on April 12, 2019, but will only be accessible to a select group of Miami based brand marketers and other Latin American regional brand marketing decision makers.


How is Latin America’s Recession Impacting Panregional Marketing?

With Brazil being mired in wide corruption scandals and most Latin American countries going through a recession and heavy local currency devaluations, the economic framework for panregional marketing has changed substantially. 5 things You need to know. 1. Currency Devaluations Generally do not Spell Well for the Miami Marketplace With Latin American currencies (e.g. Mexico, Argentina, […]


RANKING: The Ten Most-Visited Categories of Web Content by Latin Americans

What are the most notable habits of Latin American Internet users? What are their priorities when it comes  to consuming different media? What categories do they prefer? The answers to these questions and more, according to comScore’s December 2015 rankings. Source: comScore MMX, Latin America, December 2015, Home and Work, Top Categories, PC/Laptop Only Total Unique […]


Research: LatAm, the region with highest engagement on social networks : 8, 67 hours per month

n the last year, there have been significant developments in the digital landscape and Social Network audiences. Both mobility and connectivity have shown greater growth, especially in Latin America, where internet users spend at least 8, 67 hours per month, according to a research carried out by comScore Inc., making it the region with greatest engagement in social networks. Below, some highlights from the report:


Programmatic buying: What do the experts say?

Programmatic buying of digital media is a system for placing digital advertising that is gaining ground in the U.S. and is just becoming known in Latin America. What do the experts have to say about it? What are the pros and cons of fully computerized media buying? Will it be used in Latin America? These […]


Analysis: 5 Questions and Answers about the Panregional Advertising Market

What is the Panregional Advertising market? Our just published report defines the panregional advertising market as advertising placements bought in two or more Latin American countries  by buyers outside of those countries.  The advertising is usually bought out of so-called panregional media buying hubs, most notably South Florida (Miami). Below 5 questions and answers about the Panregional Advertising […]


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7 Key Takeaways on Data, Technology and Marketing that You Missed From #PortadaMIA

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Curacao’s CMO Ariela Nerubay: Automated Behavioral Emails More Than Double Open and Click-Through Rates

Curacao’s CMO Ariela Nerubay: Automated Behavioral Emails More Than Double Open and Click-Through Rates

Two years ago, the large-format retail store chain Curacao, headquartered in Los Angeles, began to send out automated emails based on customers’ interactions on Curacao’s website. The results have proven impressive, and Curacao plans to roll out new features offered by its automated emailing tool in the coming months.