Grocery and general merchandise retailer Walmart has 4.5 million e-commerce customers in Mexico, and its competitors, like E-commerce Director Rafael Castelltort at Soriana, tell Portada how they are racing to sell groceries online, building new digital infrastructure, deploying machine learning, creating alternatives to credit card payments and launching websites highly customized for e-commerce and home deliveries.
Portada is proud to present the “Luncheon Roundtable: Redefining the role of Miami as a Latin American Marketing and Media Hub”. The exclusive function will take place within the framework of Portada Miami on April 12, 2019, but will only be accessible to a select group of Miami based brand marketers and other Latin American regional brand marketing decision makers.
We looked at ComScore’s data on the most-visited news websites in Latin America and particularly Mexico in March 2018. 62.7% of Latin American users looked for news online, while 86.5% of Mexicans with an internet connection browsed news websites.
The social media landscape is changing at an accelerated pace; artificial intelligence is acquiring a prominent role and companies have to adapt to survive. We talked to Ana Hoyos, area director at Meltwater Latin America, about the recent acquisition of Sysomos and what it means for social media analysis.
BrandZ, WPP and Kantar have released their annual report of the top 50 more valuable brands in Latin America. Mexico is home to more of the most valuable brands than any other Latin American country, but Brazil is catching up.
With more than 2 billion active users worldwide, and 80 million monthly active users in Mexico alone, the social media giant is boosting revenue at a faster pace than expected. An important part of Facebook’s efforts and investments are going into the creation of a major video advertising platform.
What: Skol is the most valuable brand in Latin America for the second year running according to the fifth annual BrandZ™…
Here we are again, this time with August’s latest.
With Brazil being mired in wide corruption scandals and most Latin American countries going through a recession and heavy local…
What are the most notable habits of Latin American Internet users? What are their priorities when it comes to consuming…
In this article, Lorena Hure, a Marketing and Media expert who is joining Portada’s editorial team, discusses the pros and cons of exclusive media representation business in Latin America, which has created a sort of gap after Punto Fox departure in early 2014.
n the last year, there have been significant developments in the digital landscape and Social Network audiences. Both mobility and connectivity have shown greater growth, especially in Latin America, where internet users spend at least 8, 67 hours per month, according to a research carried out by comScore Inc., making it the region with greatest engagement in social networks. Below, some highlights from the report:
Turn announced the company has raised US $80 million in Series E funding, reaching a total investment of more than US $135 million.
Programmatic buying of digital media is a system for placing digital advertising that is gaining ground in the U.S. and…
What is the Panregional Advertising market? Our just published report defines the panregional advertising market as advertising placements bought in two…
Portada’s Annual Hispanic Advertising and Media Conference in New York City next week offers a good reason to reflect on the state of the Hispanic Marketing, Advertising and Media industries.
A few days ago we reported that Google is updating its search algorithm by now including the number of valid copyright takedown notices received by websites. What implications does this change have on Google search results? Which results are going to be last and which simply will not show up?
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