Latin American Market Leaders to Discuss MarTech at Portada Mexico on Oct 17
Latin American market leaders will discuss the future of marketing technology on October 17 at the beautiful Casa Lamm in Mexico City.
Latin American market leaders will discuss the future of marketing technology on October 17 at the beautiful Casa Lamm in Mexico City.
Grocery and general merchandise retailer Walmart has 4.5 million e-commerce customers in Mexico, and its competitors, like E-commerce Director Rafael Castelltort at Soriana, tell Portada how they are racing to sell groceries online, building new digital infrastructure, deploying machine learning, creating alternatives to credit card payments and launching websites highly customized for e-commerce and home deliveries.
We looked at ComScore’s data on the most-visited news websites in Latin America and particularly Mexico in March 2018. 62.7% of Latin American users looked for news online, while 86.5% of Mexicans with an internet connection browsed news websites.
BrandZ, WPP and Kantar have released their annual report of the top 50 more valuable brands in Latin America. Mexico is home to more of the most valuable brands than any other Latin American country, but Brazil is catching up.
What are the most notable habits of Latin American Internet users? What are their priorities when it comes to consuming different media? What categories do
Online Ad-networks are set to capture a substantial piece of the rapidly growing Latin digital advertising market. Why is this so? Who are the main players? What proportion of the overall online advertising business is captured by online ad networks? The recent acquisition of Consorte Media by AudienceScience and more…
Direct mail might be the last great frontier in the development of Hispanic print media. Despite its importance to certain sectors like financial services, retail and consumer packaged goods companies; itis still excluded from most Hispanic advertising statistics….