Teads, The Global Media Platform, is launching an online content series centered around the many ways online creativity in the ad industry is evolving. Through workshops, insights, fireside chats and case studies, Teads and participants will discuss new creative trends and showcase best practices.
While civil unrest has hit many U.S. cities, brands response to racism has often been unmindful.
“Brands have nothing real to say about racism’ is the headline of a recent Atlantic Monthly article. Is Corporate America ready to provide messaging that resonates with the consumer? How should brands respond to racism? 7 things to know.
Republican Voters Against Trump, Dollar General, Five Below, Dollar Tree, Family Dollar, E. & J. Gallery Winery… …. and more Sales Leads.
COVID-19 is already having a huge impact on marketing, advertising and media. How are advertisers reacting to COVID-19? How will different media types ad revenues
Molson Coors´Sol Chelada Limón y Sal, “Less Talk, More Drive” by Acura & More Sales Leads For prior Sales Leads editions, click here. Molson Coors´Sol
Teads, The Global Media Platform, unveils inRead Social, a new product enabling advertisers to extend social media campaigns to Teads’ platform, which has more than
According to Comscore, Impremedia’s digital properties, along with Univision and Telemundo, have by far the most audience among Spanish-language news publishers in the U.S. Portada
resist the urge to respond to misinformation and an artificially elevated perceived threat. Litmus test for how advertisers and sponsors react towards the Coronavirus situation
Disney VS Netflix, consumers’ thoughts about Amazon, and retail marketing insights. A summary of the most relevant consumer insight research. If you’re trying to keep
The fate of multicultural marketing is a hot-button topic, with some saying it’s officially “dead” and others arguing that it should be more important today
YouTube Gaming was the clear leader in the esports mobile streaming space in 2019. Although gamers tend to use highly sophisticated hardware for their training
Snackable content opportunities, Gonzalo del Fa’s 2020 goal of making multicultural something organic across agencies/clients and more intelligence about what is going on in marketing
Will 2020 be the year of the bounce back after several years of decline in panregional advertising expenditures out of Miami-South Florida into Latin America?
Accenture Interactive’s 2019 Consumer Pulse Survey, See People, Not Patterns, gained insight from 8,000 consumers in Canada, France, Germany, Italy, Spain, Sweden, the U.K. and the U.S. about the responsible usage of consumer data and the right strategies to avoid forcing invasive data collection methods onto reluctant users.
A summary of the most relevant consumer insight research in the U.S. and U.S. Hispanic markets. If you’re trying to keep up with the latest happenings, this is your one-stop shop.
Sales Leads US: a summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting U.S. consumers right now.
H Code has announced it has signed an exclusive partnership with the largest media conglomerate in Perú, Grupo El Comercio. We talked to Pablo Rivera, VP of Publisher Development at H Code, about the strategy behind this deal and what’s next for H Code.
For years, large chains have targeted Hispanic grocery shoppers by adding a special aisle with items from their home countries. These days, diversity and globalization demand a more integrated approach.
José Bello, Dana Bonkowski, Darcy Bowe, Cynthia Dickson, David Queamante and Jessica Roman are agency executives with decades of experience in marketing and advertising. Their insights shed valuable light on how to best approach multicultural marketing in this moment of uncertainty.
We talked to Solange Curutchet, General Manager at Pulpo, about her career in content and media, the importance of content monetization, and her predictions for the future.