Sales Leads US: a summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting U.S. consumers right now.

For prior Sales Leads US editions, click here.

  • Intuit´s TurboTax 

TurboTax®, the nation’s leading online tax preparation service from Intuit Inc., announced it will be celebrating the U.S. Hispanic community and entrepreneurs with the launch of #LatinxCulturepreneurs. #LatinxCulturepreneurs strives to inspire and support future culturepreneurs by highlighting the journey and advice of a four extremely passionate and talented individuals. The four #LatinxCulturepreneurs featured in the campaign are representative of the cultural richness and diversity that makes up the U.S. Hispanic community. The individuals highlighted include: Susie Jaramillo, New York-based Venezuelan-American, co-founder , chief creative officer of Encantos Media, Kathy Cano-Murillo, Mexican American author, artist & founder of the award-winning DIY crafts brand, CraftyChica, , Luis Aguilar, Mexican-American, co-founder of the largest Latinx pop-up in the U.S,  Molcajete Dominguero and Stephanie Bonnin, Colombian chef based out of New York, founder of LaTropikitchen. The four-week campaign launches on Sept.18 and will include four video vignettes featured across TurboTax and Intuit digital and social channels.  Consumers are invited to join the celebration on social media and share profile of other exemplary Latinxs using the hashtag #LatinxCulturepreneurs.TurboTax has been an ally to the Hispanic community by making information available in their language of preference through the fully bilingual TurboTax blog and providing customers with access to bilingual CPA’s through TurboTax Live.     

  • Tecate

This Mexican Independence Day, Mexico’s #1 preferred beer Tecate has teamed up with Mexican-American musicians to help them share their own journeys through music.Mexican-American artists, The Delirians, É Arenas, Katzù Oso, and Mariachi Lindas Mexicanas, will create an original compilation dubbed “Los Angeles Lindo Y Querido,” that is a reflection of their bicultural identity inspired by one of the most popular anthems of love and loyalty to Mexico, “Mexico Lindo Y Querido.” The three individual tracks will also be merged into a mashup track that highlights the individual experiences of each artist growing up in Southern California while paying tribute to their Mexican roots. Produced by Mexican music producer Ulises Lozano, the compilation honors the Mexican-American community’s cultural influence on Los Angeles.As part of the project, Tecate is working with Mexican-American Directors Cliqua (Pasqual Gutiérrez and RJ Sánchez) to create a music video of the mashup. The compilation and the music video will make a limited debut on Thursday, September 12th at a private Tecate event hosted in Los Angeles celebrating Chicano culture.The compilation will be available on September 13, 2019 via all streaming music platforms including Spotify, Apple Music and Tidal, with the music video hitting YouTube that same day. As part of the Spotify release, Tecate will also enlist local chapter of DJ collective and Instagram influencer Chulita Vinyl Club to curate a playlist representing LA Mexican American artists to encourage more consumers to get into the spirit of Mexican Independence Day.

  • Cargill/Rumba Meats 

Resultado de imagen para Hispanic Heritage Month Cargill and Rumba MeatsIn honor of Hispanic Heritage Month, Cargill and Rumba Meats, its food brand focused on celebrating family and keeping Latino traditions alive, is partnering with the United States Hispanic Leadership Institute (USHLI) to award 25 scholarships of US$1,000 for post-secondary education. Rumba Meats is also investing in USHLI’s Student Leadership Series program, which serves more than 85,000 high school students, in more than 25 states, annually. The Student Leadership Series is designed to connect students with resources, tools and support to achieve higher education.High school seniors across the U.S. are invited to apply for the Rumba Meats Scholarship between Sept. 15 and Nov. 30. Unique to the Rumba Meats scholarship application is an essay asking students to articulate how their heritage has influenced the direction of their lives, their leadership aspirations and how they Students can learn more about the Rumba Meats scholarship, including eligibility criteria and how to complete their application, by visiting the Rumba website.Rumba Meats, part of the Cargill family of brands, helps the Latino community celebrate their culture and preserve their heritage through food. With nearly 30 different specialty beef cuts available, Rumba delivers high-quality traditional variety meats that are an integral part of Latino traditions and culture.

 

2019 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the above campaigns, please contact Sales Manager Isabel Ojeda at [email protected]

  • Cacique®

Cacique® Inc. – one of the country’s top authentic Mexican food brands – is celebrating Hispanic Heritage Month by partnering with some of the most respected voices in the culinary industry to unveil What’s Next in Mexican Cuisine. Spotlighting the profound influence Mexican cuisine has in America, the company’s second annual forecast includes food and beverage trends to watch for in 2020 alongside trend-inspired recipes developed by the panelists.Cacique curated a panel of top culinary talent to develop this year’s predictions. Led by the company’s long-term partner, award-winning chef and TV personality Aarón Sánchez, the panel also includes the talents of James Beard Best Chef West semifinalist Chef Claudette Zepeda and Chef Thomas Ortega of Amor y Tacos in Los Angeles, as well as the unique perspectives of James Beard award-winning food writer and author Bill Esparza and Mixologist Alex Valencia of La Contenta in New York.Each of the panelists designed a recipe that embodies their predictions, so that anyone can experience next year’s top Mexican food trends right in their own kitchens. For more than 45 years, Cacique has remained a family-owned company dedicated to producing the highest-quality authentic products, including Mexican cheeses, creams, chorizos and yogurts. This year, the brand expanded its range of Mexican meal and snack-time essentials to include authentic Homestyle Salsas, Mexican-Style Queso Dips and Fully Cooked Chorizos.

 

  •  L.A. Care Health Plan

 

L.A. Care Health Plan has appointed Las Vegas-based Ntooitive its´ digital marketing AOR.Ntooitive will also partner with L.A. Care’s internal full-service marketing team to coordinate and manage traditional media buying, digital media services, and digital creative production with a focus on delivering campaigns aimed at raising brand awareness and product growth, Mediapost reports.

 

 

 

 

Sales Leads US: a summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting U.S. consumers right now.

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