March Madness: First CoronaVirus Litmus Test

resist the urge to respond to misinformation and an artificially elevated perceived threat.

Litmus test for how advertisers and sponsors react towards the Coronavirus situation LINK
first measure one week out.

Fox cancelling upfronts.

Men’s Basketball Tournament, aka March Madness 2020. The Final Four will take place at Mercedes-Benz Stadium in Atlanta, Georgia.
Mar 19, 2019 – Apr 8, 2019

Events with no people but more at-home entertainment, streaming (less out of home)

Clients have told agencies that they dont want to go to meetings of more than 50 executives.

– MOvie industry: Not a time to die launch and marketing/media (GroupM) has been postponed to the fall. Universal, also international rights.

– More TV and binge watching
Lift in Streaming

Winners & Losers with the Coronavirus

Other elements: E-Commerce Platforms
e.g. price gauging for short supply goods by third party providers (how does it impact WMT and Amazon etc as platforms). Similarly if the supply chain is broken and there are no products to be offered.

Adaptability and readiness to change more important than ever.