When it comes to connecting with the fast-growing bicultural, bilingual Hispanic demographic, language is no longer -or at least, it should no longer be- the most important part of a brand’s marketing strategy.
After a morning of marketing, media and advertising insights, Portada’s 6th Annual Hispanic Advertising and Media Conference took a turn to showcase the power of data, and what data can do to help marketers reach their goals and make an effective sell of everything, from credit cards and hair-care products to automobiles and political messages.
How do you take a national brand that spends tons of marketing dollars in national advertising to be effective at the local level?
Post Foods has partnered with Dominican singer Prince Royce to create branded-entertainment content for Honey Bunches of Oats leading up to the Latin Grammys, Mike Foley, brand manager, U.S. Hispanic at Export
Portada’s Audience voted for 9 different categories in the 2012 edition of Hispanic Advertising and Media Awards. The Award Winners (see photo below) were announced last Thursday’s 6th Annual Hispanic Advertising and Media Conference.
Fernando Gaston (VIMN), ), Alfredo Pedroso (Terra), Daniel Cobos (ifahto), Laura Blanco (Grey Madrid), David Segura (IAB Spain), Carlos Torres (IAB Spain), Miguel Ángel Ruiz (Ogilvy & Mather)
A summary for Advertising Agencies, Corporate Marketers and Media Sales Executives, to see what clients are moving into the Hispanic market and/or targeting Hispanic consumers right now.
A summary for Advertising Agencies, Corporate Marketers and Media Sales Executives, to see what clients are moving into the Latin American market and/or targeting Latin American consumers right now.
Cesar Sroka (Omnicom), Cynthia Nelson, Fernando Gaston (VIMN), Alfredo Pedroso (Terra), Francisco Cardenas (Dieste), Hugo Tamer (Dieste)
Fernando Gaston (VIMN), ), Alfredo Pedroso (Terra), Daniel Cobos (ifahto), Laura Blanco (Grey Madrid), David Segura (IAB Spain), Carlos Torres (IAB Spain), Miguel Ángel Ruiz (Ogilvy & Mather)
A summary for Advertising Agencies, Corporate Marketers and Media Sales Executives, to see what clients are moving into the Hispanic market and/or targeting Hispanic consumers right now.
A summary for Advertising Agencies, Corporate Marketers and Media Sales Executives, to see what clients are moving into the Latin American market and/or targeting Latin American consumers right now.
Recent Nielsen data shows that if the Hispanic market were a standalone economy, it will stand as one of the world’s top 20 economies.
English – language newspaper circulation decreases seem to offer opportunities for some Hispanic newspaper publishers.
More A-level Speakers have confirmed their participation at our 6th Annual Hispanic Advertising and Media Conference this Thursday.
Andrea Súarez (IPG Mediabrands), Marina Wajnsztejn (Ogilvy&MatherBrasil), MirellaBergamini (Ogilvy&MatherBrasil), Mary Beth Henson (Viadeo), Carlos Serrano (Garwich BBDO), Jaime Valverde Cohen (Omnicom Media Group).
Chris McDonnel (WSNS Chicago), Leslie Smith (La Opinion), Jesus Chavez (Univision)
A summary for Advertising Agencies, Corporate Marketers and Media Sales Executives, to see what clients are moving into the Hispanic market and/or targeting Hispanic consumers right now.
A summary for Advertising Agencies, Corporate Marketers and Media Sales Executives, to see what clients are moving into the Latin American market and/or targeting Latin American consumers right now.
Chris McDonnel (WSNS Chicago), Leslie Smith (La Opinion), Jesus Chavez (Univision)
