English – language newspaper circulation decreases seem to offer opportunities for some Hispanic newspaper publishers. Los Angeles based classified advertising newspaper El Clasificado has recently expanded its distribution network to 290 cities and 46 geographic zones that extend from California’s Central Valley to Tijuana, Mexico and now Yuma, Arizona. Circulation now totals 500,000 copies. “The void in other markets from shrinking newspapers both in English and Spanish facilitated our growth in print. Small and large advertisers alike are asking us to accelerate our upcoming print expansion plans into Northern California and other states,” explained Martha de la Torre, founder and CEO of El Clasificado. “We are very methodical about our distribution growth and this circulation expansion is in line with what our readers want. This print expansion is concurrent with the growth of our digital products and seeks to optimize results for our clients.”
“El Clasificado started distributing 50,000 magazines in East Los Angeles more than two decades ago, and I honestly never thought we would surpass 500,000,” said Joe Badame, co-founder and COO. “I am also very proud to have a presence in Arizona, which is the first step in our company’s vision to expand across the main Hispanic markets in the country.”
Last year El Clasificado launched a weekly sister newspaper including editorial content called Al Punto.