A summary for Advertising Agencies, Corporate Marketers and Media Sales Executives, to see what clients are moving into the Hispanic market and/or targeting Hispanic consumers right now.
- Tide (Procter & Gamble)
Procter & Gamble’s Tide® has created its first bilingual commercials for national English and Spanish TV stations. “While we want to communicate with Hispanic consumers in their language of preference, we also understand that Hispanic identity is much deeper than language: it involves a more ingrained set of values that has an impact in all aspects of their lives,” said Sundar Raman, Marketing Director, P&G Fabric Care. “The launch of Tide’s first bilingual ad is a benchmark for our brand as we continue to develop products and campaigns that respond to the needs of this growing demographic.” The bilingual spots feature Tide VIVID White + Bright and Boost and are part of a broader bilingual campaign that includes other advertising vehicles such as iMedia, broadband and social media. The spot for the Spanish TV networks started airing on August 14 and the spot for English stations will air during the first weekend of Hispanic Heritage Month, September 15 – 17. “We work every day to develop products and campaigns that allow us to connect in a meaningful way with our consumers,” said Sundar Raman, Marketing Director, P&G Fabric Care. “Being able to talk to the Hispanic consumer in the way that better suits them allows us to be closer to them and learn more about their likes and preferences.”
- Totino’s (General Mills)
Oliver Perez was recently appointed as Associate Marketing Manager at General Mills where will be responsible for campaigns of the Totino’s (party pizza) in both the general and Hispanic markets.
- Campbell’s Chunky Soup
Campbell Soup, official NFL sponsor, just announced the “Consentido de Mama” campaign for this NFL season. Campbell chose Victor Cruz, wide receiver of the New York Giants as the image for the campaign. The media where the campaign is currently being shown includes. Print: Car & Driver, Esquire, ESPN, Popular Mechanics, Sports Illustrated, This Old House, Men's Fitness. TV, A&E, AMC, Biography, Bravo, Cooking, E!, Food Network, HGTV, Lifetime, Lifetime Movie Network, Nick-at-Nite, Style, TBS, TNT, USA, WE, Spike, F/X, History, Comedy Central, TRU TV, NFL Network. MEC Global is in charge of media planning.
- Farmers Insurance
Farmers Insurance Omnicom's PHD has had to resign the Farmer’s Insurance business due to a client conflict within the holding company, Ad Age reports.. As a result, Farmers has awarded the business to Publicis Groupe's Zenith. According to people familiar with the matter, PHD resigned the business after State Farm which is handled by PHD sibling agency OMD and Omnicom creative shop DDB — learned about the new relationship PHD had with Farmers.
- National Pork Board
In celebration of National Hispanic Heritage Month, the National Pork Board has launched a Facebook page in Spanish and a month-long social media promotion with daily and weekly prizes. Additionally, the National Pork Board has revamped its Spanish-language website. "We are very excited about providing greater resources for our Spanish-speaking consumers," said Traci Rodemeyer, Director of Pork Information for the National Pork Board.
- Avocados from Mexico
Avocados From Mexico is celebrating Hispanic Heritage month in a big way – by awarding one lucky winner and a guest the trip of a lifetime to Cancun, Mexico. Each year, Americans commemorate the contributions Hispanics and Latino Americans have made to diversify American culture from music, traditions and of course, food, during Hispanic Heritage Month, September 15th through October 15th."Avocados are a quintessential ingredient – not only in Mexican cooking, but in a number of Latin American cuisines," said Jacqueline Bohmer, Marketing Director, Mexican Hass Avocado Importers Association (MHAIA). "We're proud to give our fans an opportunity to experience the culture and cuisine of Mexico, where avocados are prized for their deliciousness and versatility. Our celebration of Hispanic Heritage Month and the Amazing Avocados in Mexico Sweepstakes is being reinforced through media partnerships on Extra TV and Univision. "
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