Hispanic Newspapers

Clarín Follows the Lead of Netflix and Spotify

Paying for access to digital content is nothing new for users; the popularity of Netflix and Spotify has paved the way in that regard. What is a novelty is that Argentine newspaper Clarín has joined the bandwagon, spearheading a trend that will surely be joined by other media in that country and the region. How does this news impact users, advertisers, and the media outlet itself? In this article, I share my experiences as a user, written from the point of view of a digital world insider.


Telemundo & La Opinión Announce Content Partnership

Noticias Telemundo and La Opinión announced a partnership to produce and publish news content aimed at Hispanic Americans.The partnership includes the launch of “Telemundo and La Opinión Present,” a series of stories on Latino issues that will appear on Telemundo Network, La Opinión newspaper, and the digital platforms of both organizations.


Gannett Buys Digital Marketing Company ReachLocal

Gannett Co., Inc. and ReachLocal, Inc. announced a merger agreement whereby Gannett would acquire the outstanding shares of ReachLocal, Inc., for US$4.60 per share in cash, via a tender offer.The transaction has been unanimously approved by the Boards of Directors of both companies and is expected to be completed in the third quarter


Proxy Advisory Firm Urges Tribune Shareholders to Oppose Gannett Deal

Tribune Publishing Co. has again rejected revised Gannett Co., Inc. proposal to acquire all of Tribune Publishing for US$15.00 per share in cash.The company received a US$70.5 million investment from Nant Capital in a deal that makes the California-based technology investment firm the company’s second-largest shareholder, edging past the 4.695 million shares owned by Oaktree Capital Management.


New York Times Launches Edition for Spanish-Speaking World

What: The New York Times has launched a Spanish-language Web site to expand its reach in Spanish-speaking markets.The web site will include articles translated from English into Spanish as well as content from a team of journalists in Mexico City. Why it matters: But for a few print editions inserted in Latin American newspapers, the New York Times […]


If Tribune Publishing Buys Freedom’s Assets, What Will this Mean for Hispanic Media?

Industry observers asked by Portada note that it is only a matter of time until the Los Angeles Times, owned by Tribune Publishing, buys financially troubled Freedom Communications or, at least, its most coveted asset the Orange County Register. Why is Tribune Publishing interested in Freedom’s assets and what would a consolidation mean particularly to Hispanic media?. 4 key questions we look at.


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The 5 Most Pressing Questions About Influencer Marketing Answered by Band of Insiders, Best Buy, Bimbo, and Pepsico

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During the seventh edition of the #PortadaMX summit, experts in Influencer Marketing took the stage to discuss best practices surrounding this elusive but undeniably effective tool to reach consumers. Vivian Baron, CEO and Creative Chairwoman at Band of Insiders, presented the panelists: Best Buy Mexico's E-commerce Subdirector José Camargo, Grupo Bimbo's Global Consumer Engagement Lead Giustina Trevisi, Band of Insiders' Influencer Marketing Manager Leonardo Vargas, and Pepsico/Drinkfinity's Director of Business Innovation & Marketing Yamile Elias.


Experts: Sears’ Future in Mexico Remains Bright, Implications for U.S. Hispanic Market

Experts: Sears’ Future in Mexico Remains Bright, Implications for U.S. Hispanic Market

Experts tell Portada the downfall of the storied retailer won’t affect the Sears franchise in Mexico where better merchandising and e-commerce under the management of Grupo Carso, owned by Mexican billionaire Carlos Slim, have built the franchise into a big hit with Mexican consumers. The implications for the U.S. Hispanic Market.


FIFA Adds Women’s Soccer Strategy

FIFA Adds Women’s Soccer Strategy

For FIFA, increased participation will mean increased interest in the women's game, leading to more marketing opportunities for brands as well.