Hispanic Newspapers

Clarín Follows the Lead of Netflix and Spotify

Paying for access to digital content is nothing new for users; the popularity of Netflix and Spotify has paved the way in that regard. What is a novelty is that Argentine newspaper Clarín has joined the bandwagon, spearheading a trend that will surely be joined by other media in that country and the region. How does this news impact users, advertisers, and the media outlet itself? In this article, I share my experiences as a user, written from the point of view of a digital world insider.


Telemundo & La Opinión Announce Content Partnership

Noticias Telemundo and La Opinión announced a partnership to produce and publish news content aimed at Hispanic Americans.The partnership includes the launch of “Telemundo and La Opinión Present,” a series of stories on Latino issues that will appear on Telemundo Network, La Opinión newspaper, and the digital platforms of both organizations.


Gannett Buys Digital Marketing Company ReachLocal

Gannett Co., Inc. and ReachLocal, Inc. announced a merger agreement whereby Gannett would acquire the outstanding shares of ReachLocal, Inc., for US$4.60 per share in cash, via a tender offer.The transaction has been unanimously approved by the Boards of Directors of both companies and is expected to be completed in the third quarter


Proxy Advisory Firm Urges Tribune Shareholders to Oppose Gannett Deal

Tribune Publishing Co. has again rejected revised Gannett Co., Inc. proposal to acquire all of Tribune Publishing for US$15.00 per share in cash.The company received a US$70.5 million investment from Nant Capital in a deal that makes the California-based technology investment firm the company’s second-largest shareholder, edging past the 4.695 million shares owned by Oaktree Capital Management.


New York Times Launches Edition for Spanish-Speaking World

What: The New York Times has launched a Spanish-language Web site to expand its reach in Spanish-speaking markets.The web site will include articles translated from English into Spanish as well as content from a team of journalists in Mexico City. Why it matters: But for a few print editions inserted in Latin American newspapers, the New York Times […]


If Tribune Publishing Buys Freedom’s Assets, What Will this Mean for Hispanic Media?

Industry observers asked by Portada note that it is only a matter of time until the Los Angeles Times, owned by Tribune Publishing, buys financially troubled Freedom Communications or, at least, its most coveted asset the Orange County Register. Why is Tribune Publishing interested in Freedom’s assets and what would a consolidation mean particularly to Hispanic media?. 4 key questions we look at.


MORE FROM PORTADA

Dentsu Aegis Network Acquires Agency Global Mind

Dentsu Aegis Network Acquires Agency Global Mind

This is the third Latin American acquisition this year after the Japanese giant acquired M8 and White Label in April. Global Mind will triple the headcount of iProspect and strengthen Dentsu Aegis' pan-regional reach. 


4 Truths and One Lie About Multicultural Marketing According to Mel Rodriguez & Co, Starcom, Walton Isaacson…

4 Truths and One Lie About Multicultural Marketing According to Mel Rodriguez & Co, Starcom, Walton Isaacson…

We talked to Melissa Rodriguez, Dana Bonkowski, Albert Thompson, and Teylez Perez about the future of brands in an increasingly multicultural world. Reports estimate that by 2065 Hispanics will account for one-quarter of U.S. population. Brands should be aware of this opportunity and find appropriate communication strategies.


IRI Reveals U.S. Hispanic Shoppers Spend US $94 Billion on CPG Products

IRI Reveals U.S. Hispanic Shoppers Spend US $94 Billion on CPG Products

IRI (Information Resources Inc.) has published the results of a new report revealing the most successful new product launches for Hispanics, as well as the top new natural brands for Hispanic shoppers. The Hispanic community is the fastest-growing ethnic group in the nation and spends more than US $94.7 billion on CPG products annually.