Hispanic Marketing Archives

Julie Diaz-Asper – SXSW 2015 Recap: 2 Megatrends for Marketers

South by Southwest 2015 (SXSW) recently took place in Austin, Texas. The SXSW Interactive portion of the program is a bit like spring break for technologists, interactive content producers, and digital marketers. The technology, creative campaigns and startups who receive attention at SXSW are usually good indicators of the important trends to watch in the coming year. Julie Diaz-Asper, Founding Partner & CEO at Social Lens Research, spotted two of those key trends for 2015.

Insights: How Honey Maid Reaches the Modern Family

is an iconic American brand that has been part of families’ lives for more than 90 years. But love for the brand had faded. It was seen as old-fashioned and consumed on one occasion: making s’mores.Through interviews and research with its target audience of parents, Honey Maid saw that families in the U.S. were increasingly searching for wholesome family moments. The brand needed a campaign that could reposition it as a modern snacking brand for today’s families, tying into Honey Maid’s history of creating wholesome products with real ingredients.

Macy’s adjusts Marketing Organization to Multichannel Age, changes in Multicultural

Macy’s, Inc. has announced a series of initiatives to evolve its business model and invest in continued growth opportunities as consumers change the way they shop.

Progreso Financiero soon to be known as Oportun

What: Financial services company Progreso Financiero will soon be known as Oportun. Why it matters: Under new name, the company will build upon Progreso Financiero’s commitment

McDonald’s new Brand Vision moves from a “billion-served to a billion-heard”
McDonald’s has introduced a new vision for its brand as well as a new campaign. At the core of the campaign is the idea to spread more love and positivity into the QSR’s giant marketing and advertising programs.

Ford launches biggest ever Truck Ad Campaign with large Hispanic component

As the Ford 2015 F-150 truck is coming out the automaker has announced its arrival with Ford’s most comprehensive truck marketing campaign ever across a variety of platforms.

T-CAAN and SJN join forces to give clients localized expertise

What:The Trans-Canada Advertising Agency Network (T-CAAN) and the San Jose Network (SJN) have announced a hemispheric alliance that will share resources and expertise through the

Freedom Communications announces more layoffs, folds unprofitable pubs

Freedom Communications, the parent company of the Orange County Register and the Riverside Press-Enterprise, is laying off about 100 non-newsroom employees and eliminating unprofitable publications such as OC Register Magazine today.

Spotify partners with Uber to deliver ultimate riding & listening experience

Spotify and Uber are teaming up to create a personilazed soundtrack that to allow passengers to choose the music for their ride. Through the agreement, Spotify’s music streaming service will be integrated into Uber cars.

Research: How Holiday Trends can shape your Digital Media Strategy

Michael Froggatt is Principal Research Analyst at Sizmek. In his role, Michael is responsible for providing thought leadership for Sizmek customers as well as the advertising industry as a whole.Through a research conducted by Sizmek, Froggatt brings the latest trends for next Holidays and Christmas, the most important season for advertisers and brands worlwide.

Pizza Hut’s extreme brand revamp bets on Hispanics with new Spanish-language site

Pizza Hut, one of the largest U.S. pizza chain with almost 6,300-plusbdomestic stores, is undergoing through an extremely makeover that will add new specialty pizzas, sauces and crust flavors to its menu, as well as updating its logos, uniforms and website functionality, in a race to boost its growth and capitalize for a new generation of pizza eaters in America that want fast-casual pizza.

MLS announces 8-year partnership with IMG for global media rights

Major League Soccer (MLS) and U.S. Soccer have partnered with sports and entertainment powerhouse IMG to market and distribute international media rights for the two soccer organizations for the next eight years. The deal was closed between IMG and Soccer United Marketing (SUM), which represents MLS and U.S. Soccer’s commercial rights.

DishLATINO gives customers financial advice from expert Julie Stav

DishLATINO will offer its subscribers financial advice and guidance from Julie Stav through a new educational campaign. Stav, a financial expert in the Hispanic community, will be featured in a series of public service announcement ads created by DishLATINO, part of DISH Network L.L.C., a wholly owned subsidiary of DISH Network Corp. specifically for its customers.

Dream Foods International, LLC to Acquire Casa Mexicana Brand from Hispanic Specialty Brands, LLC

Dream Foods International, LLC, a specialist in organic ethnic foods, has acquired The Casa Mexicana brand from Hispanic Specialty Brands, LLC to join the other natural and specialty brands owned by Dream Foods International, LLC.

Ivonne Kinser joins AFM, Inc. as Head of Digital Strategy

AFM, Inc., the marketing group recently created to manage the US $47 million advertising budget of the brand Avocados from Mexico, has appointed Ivonne Kinser as Head of Digital Strategy.

Comcast and Univision reach long-term agreement for distribution of Univision Deportes Network

What: Comcast and Univision Communications Inc. have reached a long-term agreement for Comcast to distribute Univision Deportes Network (UDN) to XFINITY TV customers. Why it matters: XFINITY TV

Televisa partners with MiTú to develop digital content for Hispanics

Spanish-language media company Televisa and MiTú , an Internet-media and digital platform company focused on Latino audiences, have signed a multiyear multiplatform deal, under which they will jointly develop and distribute original programming and formats and deliver more than 620 million videos per month.

General Motors targets Hispanic market with new trucks Colorado and Canyon

The American multinational corporation General Motors is planning to target a number of buyers with its new mid-size pickup trucks “Colorado and Canyon”, specially the Hispanic Market.

Zillow acquires Trulia for US $3.5 bn , focus will be on mobile growth

Zillow has acquired Trulia for US $3.5 billion in stock. The deal, which is expected to close in 2015, could trigger similar consolidations within the online real estate industry.

CVS acquires largest Hispanic-owned drugstore chain Navarro Discount Pharmacy

Retail giant CVS Caremark, a New York Stock Exchange-trade company based in Woonsocket, Rhode Island, has agreed to acquire Miami-based drugstore chain Navarro Discount Pharmacy. Financial terms weren’t disclosed and the deal is still subject to customary conditions, including regulatory approval according to CVS’ sources.