Which sites do Hispanic users use for their travel planning? How important is each platform, depending on the content offered? On which sites do they decide to make their purchases? Read on for the answers to these questions, drawn from comScore’s April 2017 ranking.
Latinas (Latin American women) wash their hair because they want to look good, confident and attractive just like any other woman in the market. However, and in order to get to such stage, they have to purchase products that allow them to meet such expectations.
MARCA Claro arrives in Mexico with a special focus on the Hispanic market.
Portada talked to Christian Martinez, US Multicultural director at Facebook, about how U.S. Hispanics are planning and buying their trips.
Expenditure on luxury advertising will rise by 3.0% in 2016, up from 1.9% in 2015, according to Zenith’s Luxury Advertising Expenditure Forecasts second annual edition. Luxury advertisers will spend a total of US$10.9bn across the top 18 markets(including The United Stated) in 2016, up from US$10.6bn in 2015. The USA is the largest luxury ad markets, accounting for 45% of luxury adspend in 2015, according to the report.
A summary of the most exciting recent news in online video in the U.S., U.S.-Hispanic and Latin American markets. If you’re trying to keep up, consider this your one-stop shop.
David Benitez has led Intelligent Mexican Marketing in connecting leading Mexican brands with American consumers for nine years. He sat…
Portada interviewed Doug Poppen, Senior Director, Marketing and Corporate Communications at Bojangles’.
According to “The Race for the White House 2016: Registered Voters and Media and Information During the Primaries,” a new research study from the IAB Digital media has reached parity with TV as a primary information source about presidential candidates.
Ismalis Mendoza, Principal Consultant for Maldonado Interactive Consultants reflects in the below Thought Leadership column on why a professional career has to be nurtured like an important relationship. Mendoza tells readers to ask themselves four key questions to know if they are at the right place in their careers.
General Mills just announced the re-launch of its new and improved digital platform, QueRicaVida.com. Monica Granados, assistant interactive marketing manager who oversees all Que Rica Vida digital content, spoke to Portada about the new initiative.
Priscilla Stanton, Senior Marketing Manager, International Brands at Nestlé USA, was a key player in the just announced partnership between Nestle and BabyCenter. Stanton is going to be a speaker at a is going to be a speaker at a panel on the all-important Latina Millennial at our upcoming #Portada15 Conference. We conducted an interview with Stanton ahead of our annual event.
What: For the first time, CBS will livestream, in near real time, every national ad that runs during Super Bowl 50,…
Univision Deportes, the sports division of Univision Communications Inc., announced the launch of soccer fantasy gaming, based on Liga MX. Fantasy players will be able to choose their favorite soccer athletes to be part of their fantasy team, create leagues with friends and compete in the overall ranking. That Univision, is entering the Online Fantasy Sports Sector reflects the potential of this sector. Just last week Online Fantasy Sports Operator FanDuel got US $275 Million in funding from investors including KKR and Time Warner.
South by Southwest 2015 (SXSW) recently took place in Austin, Texas. The SXSW Interactive portion of the program is a bit like spring break for technologists, interactive content producers, and digital marketers. The technology, creative campaigns and startups who receive attention at SXSW are usually good indicators of the important trends to watch in the coming year. Julie Diaz-Asper, Founding Partner & CEO at Social Lens Research, spotted two of those key trends for 2015.
is an iconic American brand that has been part of families’ lives for more than 90 years. But love for the brand had faded. It was seen as old-fashioned and consumed on one occasion: making s’mores.Through interviews and research with its target audience of parents, Honey Maid saw that families in the U.S. were increasingly searching for wholesome family moments. The brand needed a campaign that could reposition it as a modern snacking brand for today’s families, tying into Honey Maid’s history of creating wholesome products with real ingredients.
Macy’s, Inc. has announced a series of initiatives to evolve its business model and invest in continued growth opportunities as consumers change the way they shop.
What: Financial services company Progreso Financiero will soon be known as Oportun. Why it matters: Under new name, the company will…
McDonald’s has introduced a new vision for its brand as well as a new campaign. At the core of the campaign is the idea to spread more love and positivity into the QSR’s giant marketing and advertising programs.
As the Ford 2015 F-150 truck is coming out the automaker has announced its arrival with Ford’s most comprehensive truck marketing campaign ever across a variety of platforms.