Venture Capital/Finance

NewsWhip Raise $6.4 million from Tribal Ventures, AP and Cantor Fitzgerald

Content analytics firm NewsWhip has raised a US$6.4 million Series A funding round led by Tribal Ventures, with participation by The Associated Press, clients of Cantor Fitzgerald, The Asahi Shimbun and existing investors.Series A Funding Round Will Be Used to Develop the Company’s Data-Driven Storytelling Technology for Leading Newsrooms and Agencies.


Xaxis Acquires Triad Retail Media

WPP’S global programmatic media and technology platform Xaxis has acquired Triad Retail Media, a leading digital retail media specialist in the US.Triad Retail Media recently launched a Hispanic owned ad network.


Mobile Marketing Platform AppLovin Valued at US $1.4 billion

Independent mobile marketing platform AppLovin has entered into a definitive agreement with Orient Hontai Capital, a private equity investment firm in China in a deal valued at US$1.4 billion.AppLovin will continue its standard operations, maintaining its corporate headquarters in Palo Alto, California and servicing its customers globally.


Verizon Buys Yahoo: 8 Things You Need to Know

Yahoo Inc might be rewieving Verizon Communications Inc final bids to buy its core business for US$5 billion.The deal would boost Verizon’s AOL internet business and give the company access to Yahoo’s advertising technology tools, as well other assets such as search, mail, messenger and real estate.


NBCUniversal Buys DreamWorks Animation for US$3.8 Billion

NBCUniversal, a division of Comcast Corporation, has announced the acquisition of DreamWorks Animation for US$3.8 billion.Following the completition of the transaction, expected to close by the end of 2016, DreamWorks Animation become part of the Universal Filmed Entertainment Group and DreamWorks Animation CEO and co-founder Jeffrey Katzenberg will become Chairman of DreamW


Verizon and Hearst Buy Complex and Expand Millennial Video

Verizon and Hearst have entered into an agreement to jointly acquire Complex (the “Company”) in a 50/50 ownership structure.The deal follows Verizon and Hearst’s agreement in March to form Verizon Hearst Media Partners to develop new digital video channels as well as recent investments in AwesomenessTV.


Yahoo to Shut Down 7 of Its 11 Digital Magazines

Yahoo is shuttering of 7 of Its 11 Digital Magazines: Yahoo Food, Health, Parenting, Makers, Travel, Autos and Real Estate.The company is planning to focus on its’ four remaining verticals: News, Sports, Finance and Lifestyle, after a rough 2015.


AD-TECH ROUND-UP: Alphabet On Top, Curalate Gets More Funding, Samsung Allows Ad Blockers…

A summary of the most exciting recent news in advertising technology in the U.S., U.S.-Hispanic and Latin American markets. If you’re trying to keep up, consider this your one-stop shop. US/US-HISPANIC MARKET BIG CUTS AT YAHOO: Yahoo Inc. announced that it plans to lay off 15% of its employees in its $400 million cost-cutting mission, which CEO Marissa Mayer […]


AD-TECH ROUND-UP: Acquisitive LiveIntent, Gilette’s Mini Game, What’s App Brazil Nightmare….

A summary of the most exciting recent news in advertising technology in the U.S., U.S.-Hispanic and Latin American markets. If you’re trying to keep up, consider this your one-stop shop. By Portada Editorial U.S./U.S.-Hispanic Markets LIVEINTENT ACQUIRES DATA ONBOARDER. LiveIntent, a web platform that offers full-service e-mail advertising services for marketers and publishers, announced the […]


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Sizmek Buys Rocket Fuel for US $145 million

Sizmek Buys Rocket Fuel for US $145 million

Marketing platform Rocket Fuel has reached a definitive agreement to be privately acquired by Sizmek Inc. for US$2.60 per share in cash and an enterprise value of approximately US$145 million.Combined, the two companies connect more than 20,000 advertisers and 3,600 agencies to audiences in over 70 countries around the globe.


Rubicon Project Acquires nToggle For US$38.5M to Improve Header Bidding

Rubicon Project Acquires nToggle For US$38.5M to Improve Header Bidding

Rubicon Project, the global exchange for advertising, has acquiredtechnology company nToggle that helps programmatic buyers finding the inventory they're looking for and reduce infrastructure costs.


NBC and Chivas Unite to Create Chivas TV 2.0, Univision Retains Rights

NBC and Chivas Unite to Create Chivas TV 2.0, Univision Retains Rights

Chivas TV announces an alliance with Playmaker Media, part of NBC Sports, for the launch of Chivas TV 2.0; while Univision maintains U.S. broadcasting rights.