What: Content analytics firm NewsWhip has raised a US$6.4 million Series A funding round led by Tribal Ventures, with participation by The Associated Press, clients of Cantor Fitzgerald, The Asahi Shimbun and existing investors.
Why it matters: Series A Funding Round Will Be Used to Develop the Company’s Data-Driven Storytelling Technology for Leading Newsrooms and Agencies.
Content analytics firm NewsWhip has announced a US$6.4 million Series A funding round led by Tribal Ventures, with participation by The Associated Press, clients of Cantor Fitzgerald, The Asahi Shimbun and existing investors. Cantor Fitzgerald acted as corporate finance advisor to the company.
The investment will go towards further developing NewsWhip’s technologies, which are used across the media, marketing, and public relations sectors to predict trends, spot influencers and develop editorial strategy. The company will be growing out its Dublin and New York teams with key hires in product, machine learning, commercial strategy, marketing and sales.
Conor Stanley, Founder of Tribal Ventures will be joining the NewsWhip Board. Jim Kennedy, SVP for Strategy and Enterprise Development for The Associated Press a representative of Cantor Fitzgerald will join the NewsWhip Board as observers.
Also joining in the round of investment were current investors in NewsWhip including Enterprise Ireland, Matter VC, Social Starts, and AIB Seed Capital Fund, administered by DBIC.
Leading publishers, marketers and brands, including the BBC, the Washington Post, Edelman and MasterCard, use NewsWhip to create data-driven editorial agendas, marketing plans, and communications strategies. Its technology analyzes millions of stories, social media posts and videos each hour, and delivers the earliest signals of breaking stories, pre-viral content and emerging trends around the world.
Enterprise Ireland will continue to work with NewsWhip as they build scale and expand their global market reach. We wish them every success for the future.”
Leading Japanese publisher The Asahi Shimbun also joined the Series A round.Investors in the new round also included San Francisco based funds Matter VC and Social Starts.
“Across the media ecosystem, NewsWhip is replacing hunches and guesswork with hard data and predictions. Each minute, we’re matching content and stories with the people who need to know about them. Our long tail data helps shape editorial strategy at the most important media outlets and brands,” said Paul Quigley, CEO and co-founder of NewsWhip.
“As we’ve grown, so has our ambition – we now recognize how much work we have ahead with integrating bigger datasets, demographics and core machine learning capabilities. We’re grateful to have such smart and sound backers aboard and backing that long term ambition.”
Commenting on the raise, Jim Kennedy, SVP for Strategy and Enterprise Development at The Associated Press, said “The Associated Press uses NewsWhip tools every day, and that tool set keeps expanding. We’re excited to be a part of that growth. From trend-spotting to historical analytics, NewsWhip is providing an essential view of the social news ecosystem.”
Conor Stanley of Tribal Ventures said “with its impressive product suite and rapid growth, NewsWhip is a pioneer in the emerging Content Intelligence market. We are thrilled to invest in NewsWhip’s effort to become the leading data company for the media and publishing industry.”
Paul Quigley (CEO) and Andrew Mullaney (CTO) co-founded NewsWhip in 2011. The company now employs 50 people between its offices in New York and Dublin HQ.