Dish-Sprint Takeover: What would the Marketing Implications be?
If succesful, Dish Network’s US $25.5 billion bid for Sprint Nextel will have many advertising and marketing implications. Taking over the third-largest mobile carrier in
If succesful, Dish Network’s US $25.5 billion bid for Sprint Nextel will have many advertising and marketing implications. Taking over the third-largest mobile carrier in
Starcom, the media buying and planning agency part of Publicis Groupe, the world’s third-biggest advertising company, will work with Twitter Inc. on how to make
Spanish blog publisher Weblogs is making its expansion into the U.S. Hispanic market and Latin America its main business priority. “We have formed a company
WhatsApp processes more than 18 billion messages per day and is bigger than Twitter, claims company co-founder and CEO Jan Koum. However, the mobile messaging
Paypal has acquired Iron Pearl, a Palo Alto startup that specializes in the science of customer acquisition and engagement. Iron Pearl has developed tools, methodologies
LinkedIn announced it agreed to acquire Pulse (owned by Alphonso Labs, Inc.), a news reader and mobile content distribution platform. The transaction is valued at
Digital ad spending hit $99 million in 2012, representing a 16.2% increase over the previous year and accounting for 19.5% of all global ad spending.
A recent MAGNA GLOBAL study forecasts that 43% of total online display advertising will be traded through programmatic mechanisms (or exchanges) in the US by
Start ups addressing the content marketing needs of corporate America are very hot. Content Marketing Service NewsCred, just raised $15 million in Series B funding led
Programmatic digital media buying, or computerized trading of digital advertising, is advancing at a very rapid pace in the U.S. digital media market. Is it
The Adobe Summit kicked off yesterday in Salt Lake City. More more than 4,500 digital marketers and senior leaders representing some of the world’s top brands
Guilherme Toussaint, Senior Account Executive at Adobe Omniture Business Systems for Latin America and the Caribbean, says that “digital marketing is a priority division for
Media companies are finding innovative ways to promote their content to desired audiences. News brands like The New York Times and the Wall Street Journal
How many of you spend more than 90 minutes a day watching broadcast television? Two hands timidly go up. What about cable TV? Thirty hands
DigilantTM announced that it is serving ads through the Facebook Exchange (FBX) Real-time Bidding System. Digilant’s real-time bidding capability enables advertisers to discover who their best customers
Digiday’s Josh Sternberg argues in a recent article that U.S. publishers often like to brag about their global reach in traffic. According to Digiday, “their big
Top-tier U.S. media also have strong brand equity outside the U.S. Their audiences, both in the U.S. and internationally, are the dream of many marketers:
Twitter is buying Bluefin Labs, a company that analyzes online chatter about TV shows and companies and sells its findings, the New York Times reports. Twitter is
Marketing companies and especially digital marketing companies are focussed on cultivating a data-driven culture. Because digital media is famous for being the most measurable channel
Remember our debate with the Huffington Post last winter about the size of Facebook’s Hispanic Audience? Our reporter Raul Ramirez Riba told Huffington Post writer Cristina Costantini, who