Media companies are finding innovative ways to promote their content to desired audiences. News brands like The New York Times and the Wall Street Journal are turning to free Wi-Fi as a way to promote their content.The New York Times announced that it is offering Starbucks customers free digital access to 15 articles per day on NYTimes.com through the Starbucks Digital Network (SDN).
Customers who are logged into the SDN can access up to three articles across five sections per day, including Top News, Business, Technology and Most E-Mailed. The fifth rotating section features the corresponding special section of the daily print paper and includes: Sports (Monday); Science (Tuesday); Dining (Wednesday); Styles (Thursday); Weekend (Friday); The Magazine (Saturday); and Sunday Review (Sunday).
The new web-based, cross-platform solution utilizes a responsive design optimized for desktops, tablets and smartphones. The New York Times newspaper is already widely distributed in Starbucks restaurants across the country. The enhanced access will be available only in U.S. company-operated stores that offer free AT&T Wi-Fi.
“Starbucks is the ideal setting for The Times to offer enhanced digital access,” said Yasmin Namini, senior vice president, marketing and circulation, The New York Times. “Customers on SDN will discover a diverse selection of Times content updated in real-time, from the day’s top stories to more in-depth features and opinion.”
The New York Times allows non-subscribers to access a limited number of articles per month on NYTimes.com. Additional access requires a digital subscription. Times spokesperson, Linda Zebian told paidcontent that , confirmed by phone that the 15 articles available through Starbucks are in addition to the 10 free monthly ones. The catch, however, is that the Times’ chooses the free Starbucks stories. It offers them on a special landing page.
In August, the Wall Street Journal announced a plan to provide free Wi-Fi access in more than 1300 hotspots in New York and San Francisco; the only requirement is for readers to log-in to theJournal’s website.