Start ups addressing the content marketing needs of corporate America are very hot. Content Marketing Service NewsCred, just raised $15 million in Series B funding led by Mayfield Fund as its next-generation newswire has quickly morphed into a service for marketers. The New York-based company is one of many startups benefiting from the growing number of advertisers who are looking for ways to interact with their customers using content that goes beyond traditional advertisements. Greycroft Partners also participated in the round, as did existing investors FirstMark Capital and IA Ventures. NewsCred provides licensed content to publishers and brands; its clients include Pepsi and Forbes. The New York-based company says its services allow companies to create better content that increases audience engagement.
NewsCred had previously raised $5 million from investors including FirstMark Capital, IA Ventures, Floodgate Fund, Lerer Ventures, and AOL Ventures. (AOL owns TechCrunch.) The new round was led by Mayfield Fund, with participation from Greycroft Partners, FirstMark, and IA Ventures.