UM just won Hershey’s global media buying and planning account, previously held by OMD. Hershey will be included in IPG/UM’s new integrated programmatic buying program which includes the U.S. Hispanic market.
News Corp. announced the establishment of a programmatic digital media buying exchange in cooperation with The Rubicon Project. Third party online ad networks will not
Maker Studios, one of the biggest YouTube networks, is buying Blip, a video maker and distributor. Maker Studios will pay for Blip with stock and cash. This
GoDaddy announced that it has entered into a definitive agreement to acquire Locu, a San Francisco-based company that helps local merchants ‘get found’ online. Started in
AOL has acquired video ad exchange Adap.tv for $405 million dollars in cash and stock. Adap.tv´s revenue growth has surpassed 100% in each of the
Facebook reported a substantial increase in mobile advertising revenues during the second quarter of 2013. Mobile ad revenues made up 41% of total advertising revenues
Some analysts think the Ad-Tech (Advertising Technologies) sector is facing a shakeout. Roughly defined the Ad-Tech sector is the whole ecosystem that enables and caters
Advertising technology providers have been present in the U.S. Hispanic market for quite some time. Digilant, a global data management platform (DMP) headquartered in Boston
Adobe Systems Incorporated has announced it has entered into a definitive agreement to acquire privately held Neolane, a cross-channel campaign management technology, headquartered in Paris,
The Webinar on “how big Data is reshaping the understanding of the Hispanic Consumer” presented by Luminar took place on June 20, 2013. To download
Walmart has acquired predictive intelligence startup Inkiru. The startup will be joining Silicon Valley innovation lab @WalmartLabs to accelerate the company´s retail analytics capabilities. Financial
NBCU-owned Telemundo is partnering with Vision Critical and Symphony Advanced Media (SAM) to launch “Mi Telemundo” and “Tu Pulso Latino,” two insight communities that will
Ken Muench (left) and Jeff Fox have left their respective posts at Draftfcb to launch Collider, a strategic marketing consultancy in California. Collider, which Muench
A day after a comprehensive introduction to the economic opportunity of Brazil, the Latin American Advertising & Media Summit on Wednesday opened the discussion around the
Microsoft, Burger King, Grupo Copesa and Starcom MediaVest Group converged Wednesday morning in Miami to discuss how advertisers and brand marketers in Latin America are
Portada is excited to announce a Webinar on Big Data and the Hispanic Consumer presented by Luminar. The Webinar will take place on June 20 at
Facebook is very interested in acquiring mobile app Waze. According to several Israeli media reports, executives of both companies have held meetings. It is estimated that the
Facebook would be integrating video ads into its user´s time lines. The social network is studying the possibility of incorporating autoplay video ads into the time
There is no certainty about the deal, but Yahoo! is interested in buying online video company Hulu. Yahoo! is clearly interested in getting a bigger
Nick Denton, founder and owner of Gawker Media, the publisher of popular sites including Gizmodo, has very interesting views about the digital advertising and media