Fresh from the Award Ceremony during last week’s Portada Fifth Annual Hispanic Digital and Print Media Conference we have the L’Oreal USA & Club de Noveleras Campaign, the winner of the 2011 Award for Top Hispanic Digital Advertising Campaign Plan and Execution
Irvine CA based Casanova Pendrill just was selected Hispanic AOR for Denny's Restaurants after a recently completed search. The Agency will handle all creative duties for the chain of restaurants and will provide strategic counsel in all areas of the business.
The current effort to promote Starz Entertainment’s new channel Encore Español is a relatively complex undertaking. We talked to Maria Zardoya, Account Executive at PMP Publicidad in Atlanta to shed more light on the project.
Online video is clearly a growing category in Hispanic online advertising (e.g. see how P&G is working with Yahoo! to promote its brands through the De Moda site).
We conducted an interview with Larry Upton, Founder and President of Edioma, a provider of mobile phone and Internet-based language instruction products designed to help companies communicate more effectively with customers, employees and partners. Edioma’s clients include 7-Eleven.
Although Bohemia beer has been around in the U.S. market for decades, it has traditionally kept a very low marketing profile. Not anymore.
Spain’s Telefonica is one of the largest companies in the Latin World. With 270,000 employees, it’s marketing/advertising budget is measured in billions of dollars. 62% of the telecommunications accesses it provides are in Latin America and so is 42% of its sales.
Time Warner Cable, one the top 45 advertisers on Hispanic media, spent a little over $25 million in Hispanic media in 2010, per AdAge’s 2010 Hispanic Fact Pack.
An interesting discussion about whether social media sites targeting Hispanics should be in English or Spanish is taking place on Portada’s Linked in Forum
The Cine Las Americas campaign includes TV, movie theatre, print, website and YouTube components. It reflects good practices in marketing a cultural event. A description of the campaign and its creative follows.
Target Corp., one of the top 25 advertisers on Hispanic Media, spent a little over $40 million in Hispanic media in 2010, per AdAge’s 2010 Hispanic Fact Pack. The retailer, which runs 1,750 stores nationwide, recently hired Colombia-native David Salazar to head its Guest Insights division, working mostly with market research to better position the Target brand among its consumers.
A look at what companies are doing in Social Media to connect with their consumers. Campaigns and strategies reviewed by @lulamedia, Community Manager at DirecTV LA.
Linda Duggins is the Director of Multicultural Publicity at Hachette Book Club. We talked with her about her advertising and PR efforts to attract Hispanic readers.
Jamie Stein, Director Digital Initiatives, PepsiCo, tells us about the launch of the Woman Inspiration Network and how it relates to its wider marketing objectives.
Advertising Agency Mercury Media recently released a study about how to best reach Hispanic consumers via DRTV (Direct Response TV). An interesting piece of the study is the results it provides about doing English, Spanish and Bilingual DRTV campaigns.
The Bello 51 contest, produced and marketed by Yahoo en espanol and People en espanol, has marketing and advertising approach that goes far beyond traditional print and digital media vehicles. It includes event, social media and brand integration. That is why we think it deserves to be featuresd in Portada’s Best Practices Marketing to Hispanics regular feature.
Last week we informed that New York based advertising agency Revolucion is partnering with EO Integration to develop branded content for the multicultural market. Branded Products-Content marketing is a new trend in the multicultural market place.
Last week we informed that New York based advertising agency Revolucion is partnering with EO Integration to develop branded content for the multicultural market. Branded Products-Content marketing is a new trend in the multicultural market place.
In a recent Best Practices colum we looked at some Hispanic specific factors, today we look at four rules of successful performance with Standard Banners, which can be applied to any market.
With 59 percent of senior marketers stating that they need to introduce more disciplined marketing execution systems to improve their existing marketing process, there is a need to understand, what does it take to shift from the status quo? We have identified five key principles marketers must optimize in order to streamline the fulfillment link of the overarching demand chain.