Document
  • Hilton – Mexico

Hilton Worldwide has signed a franchise development deal with GS Consorcio Hotelero S.A. de C.V. to open the first of three DoubleTree by Hilton hotels in Mexico. The DoubleTree by Hilton Querétaro is scheduled to open in Q2 2011 and will feature 100 guestrooms, a business centre, a health club and meeting room. It will be the first DoubleTree by Hilton hotel to open in Mexico, with additional hotels opening in Merida and Mexico City later in the year. Hilton Worldwide has 22 hotels and resorts in Mexico.

  • Campari – Argentina

Campari Argentina — which, until recently, handled most of its media business in-house — has appointed Arena Media to handle its media account in Argentina. The pitch included several local media agencies.

  • Nextel – Brazil

Sunset Brazil extended its media duties within Nextel. The agency was already working along with Loducca, and as from now will be in charge of Nextel’s media business.

  • Turespaña – Spain

Turespaña chose MPG to handle media business for its next campaign, worth $522m. The work was designed to help reposition Spain as a high-end tourism destination. MPG will be in charge of coordinating media strategy on and offline, and will work with Havas Digital, Media Contacts, and Havas Sports & Entertainment. The campaign will run in over 25 countries, both in mature and emerging markets.

  • Tok Stok – Brazil

DDB Brazil has launched a new TV campaign for Tok Stok, the furniture producer. The spots presents the versatility of the Tok Stok´s furniture.

Online Directory of Corporate Marketers and Media Buyers/Planners targeting Latin Americans

An interactive online directory. with detailed contact information of more than 500 Leading Agency and Marketing/Advertising Directors who are targeting Latin Americans and/or consumers in the Latin world.

Search fields include:

Name
Company
Job -Title
Address
City 
E-mail
Accounts under management
Phone 
Other Comments

Methodology:

Contact acquisition happens through Portada's own subscriber lists, conference attendees, barter with tradeshows, other research etc…
Portada's team continuously updates and proofs the lists through procedures including routine phone calls, e-mail testing and USPS NCOA lists.

Price:

Annual Subscription: $499 includes unlimited access to all of Portada's premium articles and special discounts at Portada conferences.

Questions? Please call 1-800-397-5322 if you have any questions. (From outside the U.S. please call 1212 685 44 41).

Avatar
Author

Portada Staff

Write A Comment