A summary for Media Sales Executives and Advertising Agencies to see what clients are moving into the Latin American market and/or targeting Latin American consumers right now.
- Olympusat – Cookie Jar – Latin America
Olympusat, Inc. announced that they have signed a partnership with Cookie Jar Entertainment for both expanded business in the US and in Latin America as well as to carry their Spanish-language content on ¡Sorpresa!, Olympusat's 24/7 Spanish-language children's network.
- Hyundai /CNN – Global
Hyundai has signed a six-month agreement with CNN Worldwide that covers billboards and spots around the news network’s signature programming. Hyundai’s ‘Live Brilliant’ campaign will also air across CNN International, CNN US and CNN en Español networks.
- Coca Cola / Spotify – Global
Coca-Cola has teamed up with Spotify for a promotional partnership to boost its music programme around the world. The first of these apps, created by independent developers during a two-day Spotify and Coca-Cola ‘hacker den’ in New York, is due to be released in time for the 2012 London Olympics.
- Bandsports – Brazil
Ogilvy Brazil launched a new campaign for the sport channel. Ogilvy produced 4 TV spots that show people watching the channel in their lives most important moments, like a weeding, first kiss, etc.
- UTV – Global
UTV is kicking off plans to market Sport magazine globally, following the lead of sister radio station TalkSport.
- ESPN / VTR – Chile
ESPN announced VTR as its advertising operator in Chile. VTR will be in charge of the commercialization and sales of the channel advertising.
- DM9Rio / Acer – Brazil
Acer will work with DM9Rio as its media and creative agency in Brazil. The agency will be in charge of strengthen Acer presence in the country.
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