Online Retailers Eager to Capture Hispanic Holiday Dollars
Large online retailers, such as Crutchfield, PUMA, Sears, and Illuminations, are translating their websites into Spanish this holiday season to attract Hispanics and their loyal dollars.
Large online retailers, such as Crutchfield, PUMA, Sears, and Illuminations, are translating their websites into Spanish this holiday season to attract Hispanics and their loyal dollars.
Hispanic leaders in Charlotte, North Carolina have begun a campaign to stop drunk driving after a pair of fatal accidents caused by Hispanic immigrants who had been drinking.
Fronteras de la Noticia will begin publishing in Fort Wayne, Indiana next month.
Rudy Zaccagno, M.J. Angiollo, Barbara Quisenberry, Kristie Allen, Ami Katiyar.
A new study released by ADVO, entitled “El Mercado Restaurante,” reveals some important insights about the behaviors of Hispanic restaurant patrons.
The 2006 Fifa World Cup Guide will be published in Spanish and English for the first time in the U.S. market. An increasing amount of sports publications are targeting Spanish-speaking audiences in the U.S.
Rudy Zaccagno, M.J. Angiollo, Barbara Quisenberry, Kristie Allen, Ami Katiyar.
Recent campaigns included Comcast and Cingular Wireless…
A new study released by ADVO, entitled “El Mercado Restaurante,” reveals some important insights about the behaviors of Hispanic restaurant patrons.
Randall Publishing Company, the publisher of Trucker News en español, has been acquired by Wachovia Capital Partners.
Increasing Hispanic media allocation in 2006.
Insurer will increase Hispanic print allocation in 7 markets; also looking into direct marketing.
Home and lifestyle magazine Casa y Hogar launched last week. Advertisers in the first issue include Allstate Insurance, General Motors and Armstrong Floors.
Texas newspaper chain Rumbo partners with Ingrid Hoffmann.
Diario Latino launched a strategic campaign for its name change.
Direct Mailer Carmen’s Cupones and its advertiser SAMY Salon Systems won the 4th Annual Latino Marketing Awards.
Fronteras, the weekly Spanish-language newspaper co-produced by Universal Press Syndicate and Danilo Black in Mexico, started distribution in several California East Bay communities and in Naples (Florida) this week.
December 8th Holiday direct mail drop in Los Angeles. New sponsorships for 2006.
On why print CPMs are dropping. The business case for targeting a diverse audience.
Yolanda Jordana, Lisa Castilho, Carlos Flores-Gordon, Kevin Walsh and Tracy Carl.