Advertising Campaigns: Unilever

Unilever is looking to expand its Hispanic media allocation next year in both Personal Care and Food units. This expansion will include all forms of media.

In 2005, Unilever substantially increased its general market print advertising allocation. Print advertising spending increased by 17 percent in 2004 and by 75 percent in 2005. Print-heavy brands include Lipton Iced Tea, Dove and Axe. “There is significant research demonstrating the value of print. Readers have an intimate relationship and are involved with “their” publications,” Irene Grieco, Print Manager at Unilever said during the Association of National Advertising Print Advertising forum last April. Mosaica, Bravo Group, is Unilever's Hispanic agency.