Search
Close this search box.
Join Forces with Top Brands at Portada Live, NYC, Sept, 19, 2024!

Advertising Campaigns: American Family Insurance

Insurer will increase Hispanic print allocation in 7 markets; also looking into direct marketing.

Content

American Family Insurance will slightly increase Hispanic print media allocations in the 7 markets it operates. Advertising vehicles will include People en español and Fama. Spanish-language financial magazine Tu Dinero is also likely to be in the mix. The Madison, Wisconsin-based insurer will also advertise in UVN, Telemundo and, in some markets in SiTV. Sources at the company tell Portada® that they will have a more events-driven approach to advertising.

The insurer is also working on establishing Spanish-language call centers for which a Spanish-language sales force is needed. Once the call centers are operational, direct marketing (including direct mail campaigns) will be conducted. The budget for these campaigns will come out of the Customer Acquisition Department.

Meet & Learn
Portada Live Events

U.S.

April, 10, 2025

Latin America

April, 10, 2025

Popular Now

Boost Your Sales

Who is Moving Now

The Latest

Get our e-letters packed with news and intelligence!