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2006 Fifa World Cup Guide to be Published in Spanish for U.S. Market

The 2006 Fifa World Cup Guide will be published in Spanish and English for the first time in the U.S. market. An increasing amount of sports publications are targeting Spanish-speaking audiences in the U.S.


The Official Guide 2006 FIFA World Cup GermanyTM will be published by Landucci Publishers and circulated through a major distributor in the United States. The official guide will be printed in two editions for the USA, one in Spanish aimed at US Hispanics and other in English for the general market, for a total of 1.5 million issues. The guide will be sold at less than ten dollars in magazines stands as of April 1st, 2006 and through the world cup event in June-July of next year.

“This is the only official publication sponsored by FIFA and the only one authorized to use its official logos and trademarks in the United States,” emphasizes Marco Landucci, President of Landucci, a Mexican publishing company.

The guide will consist of 240 high quality pages in a handy 9.5” x 12.5” format printed on high gloss 85gsm paper with heavy stock metallic cover. It will include information regarding teams, players, and schedules of the 2006 FIFA World Cup GermanyTM, with exclusive photography and articles from the best sports journalists.

Publicitas LHM, with offices in Miami, New York, Los Angeles, and Dallas will manage advertising sales for the guide. “This publishing product is a powerful marketing vehicle to target the huge & growing market of soccer fans in the US, either in Spanish or English, using the two language-customized editions,” says Amelie Ferro, VP Business Development for Publicitas LHM.

“This publication will guide U.S. soccer fans through an exciting event that includes the leading participation of the USA, Mexico, Brazil, and Argentina teams, among many others, making this event particularly attractive to the US Hispanic and general soccer fans,” explains Landucci.

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