Todo Bebe, a producer of multimedia Spanish-language pregnancy and parenting content, just finalized agreements with Procter & Gamble (Pampers) and Fisher Price for its holiday direct mail drop (835,000 Hispanic households) in the Los Angeles DMA. TodoBebe Direct is a six-page bilingual publication produced by TodoBebe's in-house content team.
Todo Bebe will drop TodoBebe Direct, including P&G Pampers advertising, in two unique campaigns: one for Los Angeles County and one for the rest of the Los Angeles area (Orange County, Ventura and Riverside). Additionally, Fisher Price will advertise in the combined area.
Pampers also recently confirmed its participation in the January 18th Los Angeles drop. TodoBebe, partners with shared-mail advertising company ADVO to distribute TodoBebe Direct. For nationwide campaigns, TodoBebe Direct is inserted in ADVO's ShopWise wrap and mailed to 6.7 million households in the top 25 Hispanic DMAs. The 2006 campaign will include seven drops (January, February, April, May, June, August and December) in neighborhoods that are at least 50% Hispanic.