Comcast works hard to capture Hispanic viewers
Comcast works hard to capture Hispanic viewers
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Comcast works hard to capture Hispanic viewers
Book clubs are an essential part of most publishers’ marketing strategies, and children’s books are no exception. As more book publishers focus their efforts on reaching out to the Hispanic market, a growing number of direct marketing campaigns may follow
AP and MSN develop online Video Network
Mark Lopez, publisher of AOL Latino, says there has been broad interest in online advertising across a number of industries for the past 18 months.
With many general market publishers now publishing parenting magazines for Spanish-speaking audiences, the question of whether Hispanic parents have unique content needs compared to “Anglo” parents is more relevant than ever. The answer to this question i
A media buyer study published by MPA and Ad Age revealed that 60.1% of the media buyers interviewed currently include Hispanic Magazines in their media plan.
Hispanic publishers and advertisers are moving forward in an effort to improve readership measurement and market research.
DIRECTOS (DIRECT MARKETING)
A change in the bylaws of the National Association of Hispanic Publications will enable Spanish and bilingual publications who are not Hispanic-owned to join the NAHP as active General Members.
Diario San Diego will be Diario Latino’s new name.
Harte Hanks is going to expand its shopper publications to markets between Tampa and Miami.
A Q&A with William Vincent, Director of Advertising at Diario La Estrella.
Harte Hanks is going to expand its shopper publications to markets between Tampa and Miami.
Impremedia announced the purchase of El Mensajero, a San Francisco area Spanish-language weekly it had coveted for a long time.
Canada Drugs, Humidex Atlantic…
Tom Oliver, Anne Kelly, Mike Odegaard…
Hispanic Digital Network and Nestlé USA, owner of the Spanish-language website MiCocinaLatina.com, have joined forces to reach Latinas looking for recipes, cooking tips and nutrition information in their native language.
Tom Oliver, Anne Kelly, Mike Odegaard…
Poder’s “100 Most Powerful Hispanics” special edition, which goes to press this week, will be the first issue since Page One Media took over publication in November.
Diario La Estrella in the tens of millions, El Nuevo Herald in the hundreds….