Multi-platform Marketing Approaches Discussed at Advertising Week 2006
Importance of culturally relevant messaging, Retro-acculturation and mobile content consumption.
Importance of culturally relevant messaging, Retro-acculturation and mobile content consumption.
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What does it take to be succesful in the expanding market of print media for Spanish-speaking audiences? What are the most effective distribution methods? Who are the main players? Do Latin American publishers have an advantage in the US Hispanic print media market?
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September 25, 2006
Changing Places
Michael Miller{People en Espanol}, Eduardo Garcia{Mega TV}, Jim Votaw{Univision Radio} Read more
Will launch with initial run of 15,000 copies. Mexican website of publication receives a lot of traffic from the U.S.
September 25, 2006
Changing Places
Michael Miller{People en Espanol}, Eduardo Garcia{Mega TV}, Jim Votaw{Univision Radio} Read more
According to a study conducted by Simmons Research, online Hispanics have a higher level of engagement with Spanish-language websites.
Trillas talks about expansion of México Desconocido’s U.S. presence.
Master file identifies 10 million households.
Cites aggressive Hispanic expansion strategy as promising.
Agency plans campaigns for a few Spanish-language imprints.
Will launch with initial run of 15,000 copies. Mexican website of publication receives a lot of traffic from the U.S..
Included submissions from Agencia Orci and Associates, Fusion Multicultural, and others.
Aurora Losada, David Licko, David Wellisch. Read more.
VP of Strategic Development dies in San Antonio. Read more.
And large Hispanic magazine readership. Read more.