Mexican publisher Grupo Editorial Impresiones Aéreas recently announced its purchase of travel magazine Mexico Desconocido.
Q: Mexico Desconocido has an established U.S. presence. What is your U.S. circulation and what are your plans for the U.S. Edition?
A: Trillas: We currently have a monthly circulation of 10,000 copies in the U.S. (60,000 in Mexico) and hope to expand our distribution network and strengthen our brand. We are also going to enable our Miami office to assist clients who are interested in the U.S. Hispanic, Mexican, and Latin American markets. We will seek, as well, to grow our sales network in the U.S.
Q: What other plans does Grupo Editorial Impresiones Aereas have for the U.S. Hispanic market?
A: Trillas: Our springboard will be México Desconocido, leveraging the importance of the Mexican community living in the U.S. and the growing commercial ties between the two countries. The idea is to explore potential business opportunities with our other titles, as well. We will be on the lookout for new growth opportunities, through traditional approaches and strategic partnerships. We are open to proposals.
On the online side of things, we have more concrete plans. We are going to expand our editorial coverage of www.mexicodesconocido.com in English and seek partnerships to promote new destinations in Mexico and, probably, the U.S.
Trillas: The acquisition of México Desconocido makes us one of the five most important publishers in Mexico at a time when we are beginning to explore new markets in the U.S. and Central America.