A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Hispanic market and/or targeting Hispanic consumers
Jon Suarez Davis, VP Global Media Strategy at Kellogg Company, and a speaker at #PortadaLat which is taking place in Miami, would love to be able to buy advertising on YouTube. “We can’t because of their lack of third party verification. They do not allow third party tags,” Suarez told Portada. Kellogg’s and other major marketers have been asking publishers including YouTube to enable them to check viewability rates.
Different aspects of Online Video Marketing were front and center during the first day of #PortadaLat in Miami’s Hyatt Regency Hotel. Major Thought Leaders including Jan Riemens, CEO of ZoominTV, Maya Kosovalic, Digital and Media Communications Manager at L”Oreal Travel Americas, Adriana Grineberg, Head of Operations Miami at Facebook and Carlos Espindola, Gerente eHub Latin America, 3M took the stage.
Portada, , the leading Source on Latin Marketing and Media, is glad to announce we have just published the 16-page program of #Portadalat, the Latin American Advertising and Media Summit and the Latin Online Video Forum, that take place in Miami’s Hyatt Regency Hotel next Wednesday and Thursday June 3 and 4.
Youtubers, Instagramers, Viners and other Online Video Creators will play a crucial role at the upcoming Latin Online Video Forum on June 3 (during #Portadalat)
What: Chicago-based Centro, an Advertising-technology company and media management software seller, has raised US$30 million in Series B funding from Wall Street firm Neuberger Berman
Despite relatively weak Q1 2015 earnings, Yahoo continues to bet on mobile, native and video. Particularly, on Video with two new video ad units that will be sold through Gemini, Yahoo’s marketplace for mobile search and native advertising.
A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Hispanic market and/or targeting Hispanic consumers
Find out at the 2015 LatAm Summit (#PortadaLat) where the leading and brightest players in the Latin American marketing, media and content world will explore
Through Youtube’s Partner Program, users that generate and upload original content can earn revenue from the ads that appear on their own channel. While this has happened for years already in the U.S., it is a relative novelty in the U.S. Hispanic market and Latin America…and not least in Spain, where Madrid headquartered MCN 2Btube has Pan-Latin ambitions.
People change positions, get promoted or move to other companies. Portada is here to tell you about it. (Looking for your next Career move? Check
2015 Super Bowl Ads substantially increased their Social Media impact compared to 2014 as measured by social actions and earned views across Facebook, Twitter and YouTube, according
>Spanish-language UNIDOS en el Sur de California is expanding its distribution through news racks and retail locations in high-density Hispanic communities in Orange County, western Riverside and San Bernardino counties, and eastern Los Angeles County beginning Feb. 6.
One more piece in the puzzle of the emerging Latin Digital entertainment and online video space: FAV! Network, a digital entertainment company created to bond global content creators, audiences and advertisers around the diverse Latino cultural DNA has officially launched across the Americas.
France-based music streaming service Deezer, which competes with Spotify, has acquired the assets of Muve music from Cricket, the wireless carrier acquired by AT&T in 2014 for US$1.2 billion, and it will now partner with AT&T to sell Deezer music services to Cricket subscribers. Terms of the deal have not yet been disclosed.
What: Financial services company Progreso Financiero will soon be known as Oportun. Why it matters: Under new name, the company will build upon Progreso Financiero’s commitment
People change positions, get promoted or move to other companies. Portada is here to tell you about it. (Looking for your next Career move? Check
What: The Hispanic Online Media company, Pulpo media, continues to strengthen its resources and expanding ,most recently through the hiring of Rosy Marin as CRO.
The battle between Netflix and HBO is not over. In the last quarter, Netflix has outdistanced HBO in terms of its number of US subscribers.
AOL has come to an agreement with the purpose of acquiring the software startup Gravity, which also creates Interest Graphs.