2015 Super Bowl Ads substantially increased their Social Media impact compared to 2014 as measured by social actions and earned views across Facebook, Twitter and YouTube, according to data from social media real-time data provider ispot.tv. Budweiser, BMW and Universal Pictures were among the top brands. For more detailed information just take a look at the tables below!
Super Bowl Activity, Year over Year
2014 | 2015 | % increase | |
---|---|---|---|
Total Earned Views | 178,721,215 | 215,531,529 | 21% |
Total Social Actions | 5,958,914 | 7,538,677 | 27% |
Budweiser Puppy – Views | 35,226,700 | 46,057,695 | 31% |
Budweiser Puppy – Social | 1,728,230 | 2,359,791 | 37% |
*Facebook accounted for 40% of video viewing and the rise in social actions
Super Bowl Ads ranked by Social Activity (Game Day)
Brands that generated 1mm Views on Game Day
Brand | Title | Earned Views | Social Actions |
---|---|---|---|
Budweiser | Lost Dog | 4,181,812 4, | 304,773 |
BMW | Newfangled Idea | 3,887,074 | 7,449 |
McDonald’s | Pay With Lovin | 2,825,185 | 191,284 |
Snickers | The Brady Bunch | 1,974,683 | 47,472 |
T-Mobile | Kim’s Data Stash | 1,831,615 | 82,412 |
Always | Like a Girl | 1,586,543 | 312,281 |
Coca-Cola | Big Game | 1,295,188 | 99,384 |
Mercedes-Benz | Fable | 1,164,357 | 7,841 |
Bud Light | Coin | 1,161,710 | 49,126 |
Discover Card | Goat Surprise | 1,034,905 | 21,612 |
Top 20 Ads of the Super Bowl, ranked by digital share of voice
Brand | Ad Title | Earned Views | Social Actions |
---|---|---|---|
Budweiser | Lost Dog | 46,057,695 | 2,359,791 |
Universal Pictures | Minions Super Bowl 2015 | 10,680,851 | 614,660 |
Bud Light | Coins | 14,507,339 | 227,650 |
T-Mobile | Kim’s Data Stash | 15,230,551 | 165,320 |
Snickers | The Brady Bunch | 10,802,529 | 224,340 |
McDonald’s | Pay with Lovin | 6,863,182 | 302,354 |
Paramount Pictures | Terminator Genisys Super Bowl 2015 | 7,218,770 | 282,541 |
Always | Like a Girl | 2,037,795 | 330,038 |
BMW | Newfangled Idea | 10,047,708 | 36,373 |
Budweiser | Clydesdale Beer Run | 4,588,648 | 151,315 |
Joyful Heart Foundation | 911 Delivery | 4,936,910 | 125,716 |
Carl’s Junior | Au Naturel | 6,881,724 | 61,459 |
Coca-Cola | Big Game | 1,952,903 | 129,259 |
Universal Pictures | Furious 7 Super Bowl 2015 | 642,619 | 153,613 |
Victoria’s Secret | Angels Play Football | 2,215,207 | 99,083 |
GEICO | Push it: It’s What you Do | 2,792,378 | 33,579 |
Pepsi | Hyped for Halftime: Cutest Halftime Show Ever! | 3,326,923 | 56,932 |
Toyota | How Great I Am | 3,326,611 | 52,421 |
Old Spice | Nightmare | 3,512,015 | 51,653 |
*share of voice is determined by measuring all the viewing social actions across Facebook, Twitter, YouTube, iSpot.tv as well as search activity.
[ctalatinb]