Join Forces with Top Brands at Portada Live, NYC, Sept, 19, 2024!

Changing Places: Beatriz Mallory, Rene Alegria, Sharon Cleary, Franz Río de la Loza…


People change positions, get promoted or move to other companies. Portada is here to tell you about it.

(Looking for your next Career move? Check out Portada’s new Career Board!)

10ad059Beatriz Mallory has a new job.She will be the new Vice President, Strategic Planning at Sensis.





descargaEllo, the ad-free social network, has announced the hire of former MAMIVERSE CEO Rene Alegria to spearhead all company marketing efforts as CMO. Named as one of the Top 100 Most Influential Latinos by Hispanic Magazine among other honors.Prior to Ello, Rene founded and served as CEO for, a digital community devoted to entertaining, informing and empowering Hispanics across the U.S.A. Alegria will remain Executive Chairman of the board for MAMIVERSE.This appointment comes on the heels of Ello’s declaration as a Public Benefit Corporation, which makes it legally impossible under US law for investors to require Ello to ever show ads, sell user data, or sell the company to any buyer who would violate any of the listed conditions.The social network allows people to use real or anonymous identities while, at the same time, protecting users by requiring them to follow commonsense rules of conduct.

a01b64b47894cea16ebbc71dd68cadda_400x400Grupo Gallegos has announced two additions to its creative department, Associate Creative Directors Sharon Cleary and Franz Río de la Loza:

Sharon joins Grupo Gallegos after a 15-year career in Europe. Most recently, she spent time at Tribal DDB Amsterdam, where she played a key role on the team that won the Heineken global digital business.Prior to Tribal DDB, Sharon worked on range of local and international clients at DDB, including Philips and KLM Royal Dutch Airlines. Sharon also spent four years at Villar-Rosàs in Barcelona, where she worked on projects for Nike and Dewar’s, among other brands.

Franz began his 20+ year career in Mexico, gaining experience at top international agencies, such as Leo Burnett, JWT, and Ogilvy & Mather, before continuing his career in the U.S. at both Hispanic and General Market agencies. His diverse portfolio includes brands such as Budweiser, Verizon, ESPN, Jaguar, P&G, and Subway, among others.

descarga (1)Telemundo Denver / KDEN has announced that Pamela Padilla has been named Multimedia Journalist for Noticiero Telemundo Denver at 4:30 PM and 10 PM. Padilla joins news anchor Guillermo Martínez, sports anchor Carlos Rausseo, weather anchor Javier Castro and an enterprising news team to deliver local news and up-to-the-minute information affecting Spanish-language viewers throughout Denver and the state of Colorado.Padilla joins Telemundo Denver from Telemundo 39 Dallas-Fort Worth / KXTX, where she served as a web editor from 2013 to 2015. Prior to this, Padilla worked at Univision 33 Phoenix / KTVW from 2012 to 2013. She holds a bachelor’s degree in Journalism from the Walter Cronkite School of Journalism and Mass Communication at the University of Arizona.

descarga (2)República, a cross-cultural advertising, digital and communications agencies, has announced the appointment of Tony Arner, CPA, to the post of chief financial officer. Arner is a proven leader with more than 15 years experience in finance and operations, working for Fortune 500 companies, privately-held organizations, and in public accounting.Prior to República, Arner was with The J.M. Smucker Company where he was corporate controller for its espresso coffee (Rowland Coffee Roasters, Inc.) operations, including flagship brands Café Bustelo, Café Pilon and Medaglia D’Oro.Before The J.M. Smucker Company, Arner served as a manager in audit services for Fortune 500 company AutoNation, America’s largest automotive retailer. Earlier in his career, he was an auditor at public accounting firm Morrison, Brown, Argiz & Farra, LLP.Arner received both his B.S. in Business Administration with a concentration in Accounting and Management Information Systems and Masters of Accounting from Florida International University.

20101108_Raidt_Bob_138_clr_Full_reasonably_smallBob Raidt has been named Global President at Leo Burnett-owned brand activation agency Arc. Raidt is a 20-year veteran of Leo Burnett, and most recently oversaw the Samsung account.



2yGRC12d_reasonably_smallDeanie Elsner is leaving her post as group chief marketing officer at Kraft Foods at the end of this month. The move is part of a management restructuring of staff under new CEO John Cahill.



Popular Now

Boost Your Sales

Who is Moving Now

The Latest

Get our e-letters packed with news and intelligence!