A New Limited-Edition Fanta Flavor Has Fans Asking: “What the Fanta?”
A limited-edition lineup of mysteriously flavored Fanta beverages will leave fans asking, “What the Fanta?! (WTF)”.
A limited-edition lineup of mysteriously flavored Fanta beverages will leave fans asking, “What the Fanta?! (WTF)”.
Univision Deportes, the sports division of Univision Communications Inc., announced the launch of soccer fantasy gaming, based on Liga MX. Fantasy players will be able to choose their favorite soccer athletes to be part of their fantasy team, create leagues with friends and compete in the overall ranking. That Univision, is entering the Online Fantasy Sports Sector reflects the potential of this sector. Just last week Online Fantasy Sports Operator FanDuel got US $275 Million in funding from investors including KKR and Time Warner.
JAGUAR achieved “visual Esperanto” in its rebranding, using universal visual language to transcend cultural barriers and connect with a global audience through powerful imagery.
How will a new Trump presidency impact multicultural marketing? 9 things you need to know.
The acquisition will complement PepsiCo’s portfolio by adding an authentic Mexican-American brand and growing its better-for-you food offerings. 233.10 million Americans used Mexican food and ingredients in 2023. And 11 more brand moves!
Check out the current marketing initiatives of seven major brands.
How Mercedes Rodríguez Bermejo, Senior Multicultural Marketing Specialist at EmblemHealth, markets healthcare in New York, the most diverse metropolitan area in the world.
In-house advertising is becoming more frequent in Corporate America. A recent study found that 82% of ANA members now have an in-house agency for some marketing services, compared to 78% in 2018 and 58% in 2013. However, media planning and buying still represents “the final frontier for in-house agencies,” according to the report. Karolina Tuszewicka, the Head of Media for LATAM at HP Inc, was involved in the in-housing process for HP NA and is currently establishing a full-scale in-house agency for HP LATAM. Note: Tuszewicka was recently named Head of Media North America & Latam. (Updated January 30, 2025).
Amazon, Uber, Honda, IHOP……and other brands targeting the U.S. consumer right now.
TelevisaUnivision Q2 2023 results: total revenue grew 10% to US $1.2 billion, driven by Mexican advertising, exchange rate impact, and global subscription and licensing revenue from ViX.
Nuestro Stories, the production studio devoted to celebrating Latino storytellers, announced the launch of Nuestro Studios.
Color psychology is defined as the study of hues as a determinant of human behavior. In simpler terms, colors can have a deep and sometimes subconscious impact on our thoughts, actions, and habits. While this concept can be applied to many aspects of human life, it’s interesting to observe how brands exploit psychology of colors in marketing to increase their success. Check out examples from Coca Cola, Ford, McDonald’s and Nickelodeon.
The NFL recently started the second year of its “Por la Cultura” campaign. Portada talked with Javier Farfan, Cultural Marketing Strategist at the NFL, about this campaign that celebrates Latino heritage throughout the year. Find out what insights it is based on, how the campaign is executed, its results, and what’s next.
Playmaker acquires Juan Futbol, Franklin Madison buys direct response agency SeQuel, Promotions at Latin2Latin Marketing … companies are bought and sold, people change positions, get promoted or move to other companies. Portada is here to tell you about it.
Televisa Univision’s ViX and T-Mobile announced an agreement that substantially impacts the Hispanic streaming and video space. T-Mobile and Metro by T-Mobile are giving their new and existing customers a free subscription to ViX+, the premium SVOD tier of ViX, for a full year.
Pernod Ricard USA, Cardenas Markets, Honda… and other brands targeting the U.S. consumer right now. Check our prior Sales Leads columns.
Walmart, Valdo,Cerveza Superior… and other brands targeting the U.S. consumer right now. Check our prior Sales Leads columns.
C4® Energy, Disaronno International USA, LAFC, HOKA ONE ONE, Seatgeek… and other brands targeting the U.S. consumer right now.
Target, We Transfer, Pernod Ricard, T-Mobile, White Castle … and more brands targeting the U.S. consumer right now.
By Adam Solomon, Chief Growth Officer, Lotame Despite rumors to the contrary, marketers, and agencies want and need a connected digital advertising ecosystem. To get