A New Limited-Edition Fanta Flavor Has Fans Asking: “What the Fanta?”
A limited-edition lineup of mysteriously flavored Fanta beverages will leave fans asking, “What the Fanta?! (WTF)”.
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A limited-edition lineup of mysteriously flavored Fanta beverages will leave fans asking, “What the Fanta?! (WTF)”.
A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Multicultural consumers right now.
A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Hispanic market and/or targeting Hispanic consumers right now.
Univision Deportes, the sports division of Univision Communications Inc., announced the launch of soccer fantasy gaming, based on Liga MX. Fantasy players will be able to choose their favorite soccer athletes to be part of their fantasy team, create leagues with friends and compete in the overall ranking. That Univision, is entering the Online Fantasy Sports Sector reflects the potential of this sector. Just last week Online Fantasy Sports Operator FanDuel got US $275 Million in funding from investors including KKR and Time Warner.
Time Warner and Google has participated in a US$275 million round of funding in startup FanDuel, led by venture-capital firm KKR and Time Warner Investments, together with Turner Sports.Existing investors Shamrock Capital, NBC Sports Ventures, Comcast Ventures, Bullpen Capital, Pentech Ventures and Piton Capital also participated.The round brings New York-based FanDuel to US$363 million raised to date.Even though FanDuel is currently not profitable, the one-day fantasy sports operator claims paid active users have grown 300% from a year ago.
A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Latin American market and/or targeting Latin
Brand preferences of Hispanics are different to general market consumer brand preferences. This is what the results of the BERA (Brand relationship equity assessment) done
A new selection of “Breaking Ads Mexico” as tracked by MexicoWebMonitor™, a service of Media Economics Group. The campaigns were active between the 19 and
Hoy en nuestra sección Breaking Ads, Portada y Media Economics Group presentan las campañas digitales publicadas en México. Los avisos a continuación aparecieron en medios
Breaking Ads Mexico – Mexico Webmonitor: Tupperware, Banamex, Ades, Fanta
A new report from Media Economics Group with new Mexican campaigns for this week…
A new report from Media Economics Group with new Mexican campaigns for this week…
And The Walt Disney Company Latin America.
Mexican National Soccer League section features detailed and up-to the minute information on the league’s 18 teams — provides users with tools to run their own fantasy team.
How Mercedes Rodríguez Bermejo, Senior Multicultural Marketing Specialist at EmblemHealth, markets healthcare in New York, the most diverse metropolitan area in the world.
In-house advertising is becoming more frequent in Corporate America. A recent study found that 82% of ANA members now have an in-house agency for some marketing services, compared to 78% in 2018 and 58% in 2013. However, media planning and buying still represents “the final frontier for in-house agencies,” according to the report. Karolina Tuszewicka, Head of Media, LATAM at HP Inc, has in-housed advertising for the IT company in the U.S. and Europe. Portada interviewed her to learn all about the dos and don’ts of in-housing advertising.
Amazon, Uber, Honda, IHOP……and other brands targeting the U.S. consumer right now.
TelevisaUnivision Q2 2023 results: total revenue grew 10% to US $1.2 billion, driven by Mexican advertising, exchange rate impact, and global subscription and licensing revenue from ViX.
Hitmakers Sign to NEON16, growing its A-list roster of award-winning, multiplatinum, and culture-leading songwriters, producers, and artists with the signing announcement of hitmaker producers Albert
Nuestro Stories, the production studio devoted to celebrating Latino storytellers, announced the launch of Nuestro Studios.