Coca-Cola is to roll out its first global campaign in five years for the Fanta brand on Monday (12 April) to tempt consumers to 'Grab a Taste of Friday', with the UK set for an advertising, experiential and promotional blitz.
The global occasion-based activity aims to encourage consumers to re-appraise the brand following a drop in sales. The activity spans TV, led by the Fanta team and Ogilvy Paris, as well as outdoor, on-pack, experiential and digital activity.
- BA and Iberia
British Airways (BA) and Iberia have formally signed a deal, provisionally agreed in November, to merge and create one of the world's biggest airlines. The new company will be called International Airlines Group but the BA and Iberia brands will continue to operate as normal.
BA and Iberia are considered a natural fit because they have few over-lapping routes. They will also be able to compete more effectively against European giants Lufthansa and Air France-KLM. According to BA, the new group will operate 419 aircraft, flying to more than 200 destinations, and carry a total of 62 million passengers a year. The merger is expected to be completed by December, subject to approval from shareholders and regulators.
- Disney, Dominican Republic
Procomunicaciones S.A. announced the agreement with The Walt Disney Company Latin America for the advertising commercialization for Disney Channel, Disney XD and Playhouse Disney Channel in Dominican Republic.
Ford Motor Co. has announced a $250 million investment to develop and produce a new vehicle in Argentina over the next two years. The automaker, based in Dearborn, Mich., said Wednesday that the investment will also fund upgrades and improvements at its plant in Argentina, which will manufacture the new vehicle for Ford's Latin America markets.
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