A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Latin American consumers right now.
A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Multicultural consumers right now.
WPP’s MEC is car rental company Hertz new media agency of record in the US, Canada and Latin America.
MEC will replace incumbent agency Florida-based FKQ Advertising.
Catch up on last month’s news – and adjust your seat belt (just in case) – this new digital world never ceases to surprise us.
MEC LatAm appointed appointed Stanlei Bellan as regional development officer for MEC across Latin America late last year. Bellan, based in Miami is tasked with developing MEC’s content strategy and new business opportunities, as well as new products and business areas in conjunction with national universities and venture capitalists. Portada was curious about Bellan’s new role and asked him about what it entails.
#Portada15 is shaping up as the one Multicultural Marketing and Media event to go to in 2015!. The list of major Brand Marketing and Agency Stars participating at #Portada15: the Hispanic Sports Marketing Forum (Sept. 16) and the 9th Annual Hispanic Advertising and Media Conference (Sept. 17) is getting longer and longer. Check out the amazing Speaker Roster our Editorial Team has already been able to assemble.
What:MEC has announced the rebranding of MEC Bravo, one of the leading Hispanic media agencies, to MEC Multicultural. Why it matters: The move reflects the agency’s expansion into
Programmatic Media Buying and Marketing was an important theme at last week’s #PortadaLat annual conference in Miami. Speakers but also sponsors and exhibitors at the event, including Yume, Playwire, AcuityAds (a DSP) and Teads all have a stake in the advance of programmatic media buying in Latin America. How key players from MEC, MediaMath and Clarin/Agea evaluate the advance of Ad-Tech and Programmatic into the region.
María Alejandra Encinosa is leaving IPG Mediabrands to join MEC Miami as Account Director for Chanel. With a vast experience in the industry, Encinosa most
People change positions, get promoted or move to other companies. Portada is here to tell you about it. Renato de Paula – MEC ::: Michael
MEC has announced the arrival of Renato de Paula as the new Regional CEO for Latin America. Renato replaces Michael Jones, who after 19 years with MEC is retiring from the industry.
Michael Jones, CEO of MEC Latin America, is leaving MEC after 19 years at the company. Portada interviewed Jones about his carrear and his future without MEC.
Michael Jones, CEO of MEC Latina America, is leaving MEC after 19 years at the company. MEC hasn´t announced yet who will replace Jones, but
Portada talked with Fernando Monedero, who has been recently appointed LatAm Regional Digital Director of MEC. As we announced three days ago, Monedero was working for Havas in Miami as SVP Managing Director. He tells us about his new responsibilities at MEC and what he expects for upcoming years.
Fernando Monedero has been appointed Regional Digital Director at MEC based in Miami. Before his new position at the Group M agency, Fernando was SVP
Portada interviewed Cynthia Evans, Managing Director for LatAm of MEC about the Panregional Pay TV market. She talks about how quality and effectiveness are driving decisions and how affects the video market and the multi-screen to the Pay TV Market.
José Miranda has been appointed agency MEC new Regional Director for Analytics & Insights. He will be based in Miami and report directly to Michael Jones, CEO, MEC Latin America.
Below is the list of the Brand Marketers and Agency executives who are going to lead the speednetworking Tables, one of the most popular functions at the Portada Latam Summit . Make sure you meet them! If you have not registered to #Portadalat yet, do so at the special online promotional price!
Leading client and agency execs will lead the popular Speed Networking Function tables at our 7th Annual Hispanic Advertising and Media Conference that takes place
Five years ago this month, MEC, a leading global media agency, launched MEC Bravo, a specialized unit dedicated to multi-cultural media planning and buying in the U.S.