Five years ago this month, MEC, a leading global media agency, launched MEC Bravo, a specialized unit dedicated to multi-cultural media planning and buying in the U.S. MEC Bravo is the fourth largest Hispanic media agency in the U.S.
In October 2006, MEC launched MEC Bravo out of a partnership with The Bravo Group – a pioneer agency of Hispanic marketing. Upon its inception, Gonzalo del Fa (photo), formerly Managing Director of MEC Argentina, relocated to New York to lead MEC Bravo, reporting to Michael Jones, MEC's Chief Executive Officer, Latin America. MEC Bravo combines a unique offering which includes access to consumer insight and ROI, communications planning, media planning and buying, interaction (digital, direct, search), retail consultancy, sponsorship consultancy and activation and branded content and entertainment marketing services.
In 2008, MEC Bravo launched a breakthrough research report entitled Nuevo Americans. This landmark study was the first of its kind to explore not what Hispanic consumers do but why they do it. The insights garnered from this research have been instrumental in developing bespoke communication plans for MEC Bravo's clients.
Gonzalo del Fa (photo), Managing Director of MEC Bravo and Portada Editorial Board member commented, "This is an amazing achievement for our agency. We always knew there was a market out there craving for a more thoughtful, intelligent and sophisticated media offer tailored to the Hispanic community. We were confident that we could develop and build a successful U.S. Hispanic operation, but never imagined that MEC Bravo would be the fourth largest U.S. Hispanic media agency in such a short space of time."
With over 34 employees, MEC Bravo has offices across the U.S. in Miami, New York City, San Francisco and Chicago. Clients include AT&T, Chevron Texaco, Novartis, Macy's, Energizer, Schick and KFC.