Breaking Ads Mexico:
In a new selection of “breaking ads” through tracked MexicoWebMonitor™ by Media Economics Group, we introduce the digital campaigns from Starbucks, Invex, Speed Stick and Michelin.
The campaigns were active between March 19 and 25, 2012
Selected “Breaking” Ads: March 19 to 25, 2012
Starbucks
Advertiser (Parent Company): Starbucks Coffee Company
Campaign: “Encuentra tu Sabor”
First date captured: 03/22/2012
Language(s): Spanish
Description: Starbucks Mexico campaign describing the range of Starbucks blends from Blonde (light) to medium and dark.
Site(s): CNNExpansion.com, Chilango.com, Quien.com
Invex
Advertiser (Parent Company): Invex Grupo Financiero
Campaign: “Invex Banca Privada”
First date captured: 03/20/2012
Language(s): Spanish
Description: Invex Grupo Financiero Private Banking services in Mexico.
Site(s): AltoNivel.com.mx, CNNMexico.com, Diario.com.mx, MetroFlog.com (from Mexico), Publimetro.com.mx.
Speed Stick X5
Advertiser (Parent Company): Colgate-Palmolive Company
Campaign: “Top 5 Promoción”
First date captured: 03/21/2012
Language(s): Spanish
Description: Share and vote for your “Top 5” in futbol, music, videogames, etc. – or create your own top 5 and share with your friends. Landing page on colgate.com.mx links to app download page on Facebook.
Site(s): ESPNDeportes.com (from Mexico), Starmedia Mexico, Univision.com (from Mexico).
Michelin
Advertiser (Parent Company): Michelin North America, Inc.
Campaign: “Ahorra $700 Pesos y Gana Seguro de Autos por un Año”
First date captured: 03/24/2012
Language(s): Spanish
Description: Michelin Mexico promotion: buy four tires and receive a gift card for $700MX. Buy any tire and participate in sweepstakes for free auto insurance for one year.
Site(s): Prodigy.MSN.com
Source:Media Economics Group, MexicoWebMonitor™
© 2012 Media Economics Group
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