In our continued effort to best serve our audience, today we introduce a new section of Breaking Ads called “Top 10 New Campaigns in Hispanic Magazines”.
The new section includes the top 10 new campaigns ranked by the estimated advertising expenditure per brand in U.S. Hispanic during the months of January and February 2012. The selection of the campaigns and the expenditure estimates (based on rate card prices) are provided monthly by HispanicMagazineMonitor™, a service of Media Economics Group.
*Top 10 New Campaigns between January and February 2012 *
1- CoverGirl + Olay “Tone Rehab 2-in-1”
Advertiser: Procter & Gamble Company (The)
Magazines where ads ran: Cosmopolitan en Español, Latina, People en Español, Siempre Mujer, TV Notas, Vanidades.
Total ad pages: 10
Total Dollars: $ 406.387
2- Clorox “Hogar Mas Sanito”
Advertiser: Clorox Company
Magazines where ads ran: Ser Padres, Siempre Mujer.
Total ad pages: 4
Total Dollars: $ 333.980
3- Toyota Prius V
Advertiser: Toyota Motor Corporation
Magazines where ads ran: Cosmopolitan en Español, Latina, People en Español, Ser Padres, Vanidades.
Total ad pages: 5
Total Dollars: $ 302.124
4- CoverGirl “Blast FlipStick”
Advertiser: Procter & Gamble Company (The)
Magazines where ads ran: Cosmopolitan en Español, People en Español, Siempre Mujer, TV Notas, TV y Novelas.
Total ad pages: 7
Total Dollars: $ 292.850
5- CoverGirl “LashExact Mascara 24HR”
Advertiser: Procter & Gamble Company (The)
Magazines where ads ran: Cosmopolitan en Español, People en Español, Siempre Mujer, Vanidades.
Total ad pages: 5
Total Dollars: $ 288.050
6- Kellogg’s “Pop-Tarts”
Advertiser: Kellogg Company
Magazines where ads ran: Ser Padres, Siempre Mujer, Vista.
Total ad pages: 3
Total Dollars: $ 206.730
7- Kellogg’s “Frosted Mini-Wheats Little Bites Cinnamon Roll”
Advertiser: Kellogg Company
Magazines where ads ran: Ser Padres, Siempre Mujer, Vista.
Total ad pages: 3
Total Dollars: $ 206.730
8- Head & Shoulders Dandruff Shampoo/Conditioner “Green Apple”
Advertiser: Procter & Gamble Company (The)
Magazines where ads ran: Cosmopolitan en Español, Latina, People en Español, Siempre Mujer.
Total ad pages: 4
Total Dollars: $ 202.437
9- Maybelline “Illegal Length Fiber Extensions” Mascara
Advertiser: L’Oreal USA, Inc.
Magazines where ads ran: People en Español.
Total ad pages: 2
Total Dollars: $ 149.200
10- McDonald’s “Supplier Stories”
Advertiser: McDonald’s Corporation
Magazines where ads ran: Latina, People en Español.
Total ad pages: 2
Total Dollars: $ 123.074
Source: Media Economics Group, HispanicMagazineMonitor™
© 2012 Media Economics Group
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