This week in Breaking Ads Mexico we present the digital campaigns from Farmacias Ahorro, Absolut, Banamex y American Express.
The new selection of “breaking ads” through tracked MexicoWebMonitor™ by Media Economics Group was active between February 27 and March 4, 2012.
Selected “Breaking” Ads: February 27 to March 4, 2012
Farmacias del Ahorro
Advertiser (Parent Company): Farmacias del Ahorro
Campaign: “Tarjeta Monedero del Ahorro”
First date captured: 02/29/2012
Language(s): Spanish
Description: Campaign for store savings card (“Monedero del Ahorro”) that provides cash back for participating products at Farmacias del Ahorro drug store chain in Mexico.
Site(s): AztecaEspectaculos.com, TV Azteca (Mexico)
Absolut
Advertiser (Parent Company): Absolut Company AB (The)
Campaign: “Movimiento Absolut Blank”
First date captured: 03/02/2012
Language(s): Spanish
Description: Absolut Mexico contest hosted on Chilango.com micro-site. Create a design for Absolut based on silhouette cut-out from Chilango and Quien magazines; the winning design will be featured in the June issue of those magazines.
Site(s): Chilango.com
Banamex
Advertiser (Parent Company): Banco Nacional de Mexico, S.A.
Campaign: “Promo Domiciliacion”
First date captured: 03/02/2012
Language(s): Spanish
Description: Banamex promotion: open a new account and authorize automatic payments (“domiciliar”) for Telmex and CFE (Federal Electricity Commission) to receive $300 MX credit after the third automatic draft.
Site(s): EsMas.com (Mexico), Prodigy.MSN.com
American Express
Advertiser (Parent Company): American Express Company
Campaign: “Pago de impuestos”
First date captured: 03/01/2012
Language(s): Spanish
Description: Pay your taxes in Mexico with American Express card eith up to 6 months no interest charges.
Site(s): ElFinanciero.com.mx, MetroFlog.com (from Mexico), Musica.com (from Mexico), Mx.Hola.com, Publimetro.com.mx
Source:Media Economics Group, MexicoWebMonitor™
© 2012 Media Economics Group
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