We are happy to introduce Breaking Ads Mexico, a new section covering Mexican Digital Advertising, through an exclusive agreement with Media Economics Group. Every Wednesday we will present a weekly selection, out of the hundreds tracked by MediaEconomics Group, of Mexican digital advertising campaigns. Below are ad campaigns from Smirnoff, Elle, Gatorade and LHESH that were active during the week of January 8 to January 15, 2012.
Selected “Breaking” Ads: January 8 – January 15, 2012:
Smirnoff
Advertiser (Parent Company): Diageo plc
Campaign: “Facebook.com/SmirnoffMexico”
First date captured: 08/01/2012
Language(s): Spanish
Description: New Smirnoff Mexico creatives which link to Smirnoff’s Mexico page on Facebook and its “Nightlife Exchange” promotion.
Site(s): Batanga.com (from Mexico)
Elle
Advertiser (Parent Company): Grupo Editorial Expansión
Campaign: Elle Mexico Diseña “Black Tie 2012”
First date captured: 10/01/2012
Language(s): Spanish
Description: Sixth annual fashion design contest sponsored by ELLE Mexico magazine. 2012 theme is “Black Tie”. Top 3 winners receive scholarships to fashion design schools in Mexico and abroad plus the opportunity to participate as an assistant in future fashion photo shootings for ELLE Mexico.
Site(s): Chilango.com, CNNExpansion.com, Quien.com.
Gatorade
Advertiser (Parent Company): PepsiCo, Inc.
Campaign: Gatorade “Te Lleva al Super Bowl”
First date captured: 10/01/2012
Language(s): Spanish
Description: Gatorade Mexico Super Bowl contest. Participant must watch NFL playoff games transmitted via Fox Sports and count the number of “screenshots” per game where an image of Gatorade or Gatorade G Series appears including on promotional items. Grand prize is a paid trip for two to Super Bowl in Indianapolis on February 5th.
Campaign ads link to Gatorade Mexico fan page on Facebook.
Site(s): EsMas.com (Mexico), ESPNDeportes.com (from Mexico), TelevisaDeportes.com (Mexico)
LHESH
Advertiser (Parent Company): Comercializadora Strock S.A DE C.V
First date captured: 8/01/2012
Language(s): Spanish
Description: New online advertiser in Mexico…Shoe and sandal online retailer (lhesh.com.mx) with “brick & mortar” stores in several locations throughout Mexico.
Site(s): Mx.Hola.com
Source:Media Economics Group, MexicoWebMonitor™
© 2012 Media Economics Group
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