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Sales Leads: ID Media-Ken Cervantes, Walmart-TodoBebe, Susan G. Komen – Cure

Ken Cervantes was appointed VP, Account Director on Johnson&Johnson. Most recently he was VP, Group Media Director at Starcom Mediavest Group. ID Media handles media planning and buying for many Fortune 500 as well as up-and-coming/entrepreneurial brands

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  • ID Media-Ken Cervantes

Ken Cervantes was appointed VP, Account Director on Johnson&Johnson. Most recently he was VP, Group Media Director at Starcom Mediavest Group. ID Media handles media planning and buying for many Fortune 500 as well as up-and-coming/entrepreneurial brands including: American Express, Johnson & Johnson, Nationwide, Verizon, LivingSocial.com, Intuit, Match.com,  The ones with a  strong multicultural component, are American Express, Nationwide and Blue Cross and Blue Shield of Florida. These brands are part of ID Media´s multicultural"Long-Tail" initiative–in which ID Media buys across  a network of highly relevant multicultural media sites.

  • Todobebe – Walmart

Todobebé announced the launch of local community fairs at Walmart stores dedicated to moms and families expecting and raising children 0 to 5 years old.

  • Susan G. Komen – Cure

Susan G. Komen for the Cure, the world's leading breast cancer organization.

  • Casanova Pendrill – Fun da-middles

Casanova Pendrill launched an online campaign for FUN da-middles, a new cupcake mix with creamy filling inside.

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IAB Newfronts

Multicultural Advertising Takes Over the NewFronts

The IAB Newfronts were filled with presentations by pure play multicultural advertising companies. Multicultural advertising was the topic most frequently cited during day 3 of the IAB Newfronts in New York City yesterday together with CTV (Connected TV), and more than AI. What you need to know…

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