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Join Forces with Top Brands at Portada Live, NYC, Sept, 19, 2024!

Sales Leads: Zara, Marketvision-NCLR, Wells Enterprises-Polvora

Fashion" giant Inditex, the owner of the Zara Brand is launching its online presence in the U.S. market on Wednesday (tomorrow). It offers a fresh challenge to rival Gap Inc. on its home turf The Wall Street Journal reports.

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  • Zara

Fashion" giant Inditex, the owner of the Zara Brand is launching its online presence in the U.S. market on Wednesday (tomorrow). It offers a fresh challenge to rival Gap Inc. on its home turf The Wall Street Journal reports.

  • Marketvision – National Council of La Raza

San Antonio based MarketVision has teamed up with the National Council of La Raza to produce two English-language public service announcements

  • Hispanicize – Being Latino

Hispanicize has acquired a significant stake in Being Latino, a Hispanic community and social media platforms and publisher of the online magazine Being Latino.

  • MTV – TMobile

 MTV, Música y Más partnered with TMobile to present "Descubre and Download", a multi-platform destination committed to promoting a new generation of Latino artists.

  • Wells Entreprises, Inc – Polvora Advertising

Wells Enterprises, Inc. has selected Pólvora Advertising to assist in expanding its signature brand, Blue Bunny Ice Cream, to the US Hispanic market.

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IAB Newfronts

Multicultural Advertising Takes Over the NewFronts

The IAB Newfronts were filled with presentations by pure play multicultural advertising companies. Multicultural advertising was the topic most frequently cited during day 3 of the IAB Newfronts in New York City yesterday together with CTV (Connected TV), and more than AI. What you need to know…

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