Publishers are increasingly aware of the growing number of automobile companies interested in advertising in Hispanic print media. In September, the first issue of Sobre Ruedas, a national Spanish-language magazine focusing on the automotive industry, will be launched.
Sobre Ruedas is one of a growing number of publications targeting Latino car buyers. The quarterly, Latinos on Wheels, was launched in October 2001.
The IAB Newfronts were filled with presentations by pure play multicultural advertising companies. Multicultural advertising was the topic most frequently cited during day 3 of the IAB Newfronts in New York City yesterday together with CTV (Connected TV), and more than AI. What you need to know…
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