A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Latin American market and/or targeting Latin American consumers right now.
Unilever – Bertolli – Global ::: Schibsted Classified Media – Spain ::: Vetanco – Argentina :::
Unilever has appointed Mother London to handle the global advertising for its Bertolli range of oils, spreads and pasta sauces. Mother already handles Unilever’s PG Tips and Pot Noodle brands.
Schibsted Classified Media Spain has chosen the agency Shackleton for its communications efforts after a pitch. The agency will be in charge of the brands infojobs.net, segundamano.es, fotocasa.es and coches.net. Shackleton will be working on the brands positioning and ad campaigns for online and off line media.
JOY Argentina will work with Vetanco. The agency, part of the Oxean Group, will be in charge of the communication and rebranding of the “Vetanco Biológicos” brand.