After a long negotiation process it is now clear that Carat will not be acquiring Ariadna, the Bogota Colombia headquartered Digital Agency, insiders tell Portada. Ariadna handles digital media for many major brands including Dell, Red Bull and Banamex.
Carat and Ariadna have already been working together in handing some digital media accounts and account management processes. However, sources tell Portada that the cooperation will end this Summer.
The IAB Newfronts were filled with presentations by pure play multicultural advertising companies. Multicultural advertising was the topic most frequently cited during day 3 of the IAB Newfronts in New York City yesterday together with CTV (Connected TV), and more than AI. What you need to know…
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