Seminal financial publication The Wall Street Journal has inked a deal with Yahoo! Telemundo to have its Spanish-language edition included as a branded channel under its “Tu Dinero” channel.
While Dow Jones does not disclose the terms of its agreements, Jennifer Ametrano, managing director of sales for The WSJ US Hispanic and Latin American markets, did say that ad-sales will be handled by Yahoo! Telemundo.
In Latin America, the WSJ’s Spanish-language edition is distributed through 18 newspapers across 16 countries. Electronically, WSJ currently distributes in Argentina on La Nacion’s electronic edition, as well as on Portafolio.com in Colombia. Here in the US, the paper is distributed in four newspapers: Washington Hispanic (35,000, weekly, bilingual), Su Guia (NA), Reflejos (100,000, weekly, Spanish) and El Sentinel (NA).
“The WSJ editions are quite different, as each region and demographic has very distinct needs from the WSJ. For example, in Latin America corporate news, market roundups, information for the C-level executive is required. In the US, the focus is on personal finance, small business, careers, health, etc.,” says Ametrano.
