Albertsons plans to increase its Hispanic media budget in 2006. According to Frank Williams, Advertising Manager at Scotsdale, Arizona based Albertsons, the retailer will increase Hispanic newspaper advertising next year. The biggest increase will be in electronic media. In print, Albertsons plans to focus on ROP advertising, especially in markets in California, Texas, and Arizona. Magazine advertising will also be part of the campaign. This is the fourth year in a row that Albertsons has increased its Hispanic media budget. Acento Advertising based in Los Angeles is Albertsons Hispanic agency.
Albertsons plans to increase its Hispanic media budget in 2006.
Content
Editorial Staff @portada_online
Portada’s mission is to help business and marketing professionals understand and reach consumers in the U.S. and Latin America. Our team members are based in New York City, Los Angeles, Miami, Mexico City, and Buenos Aires, Argentina. Credibility is our biggest asset: The Portada team is passionate about producing high-quality, independent content that helps drive forward Business and Marketing throughout the Americas.