Motorola has chosen Publicis´s Digitas to handle its global media buying and planning. The account was managed by Mindshare for last 8 years.
The account was changed without a review. Razorfish continues with the digital global account.
The account is estimated in UDS550 million.
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The IAB Newfronts were filled with presentations by pure play multicultural advertising companies. Multicultural advertising was the topic most frequently cited during day 3 of the IAB Newfronts in New York City yesterday together with CTV (Connected TV), and more than AI. What you need to know…
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