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Join Forces with Top Brands at Portada Live, NYC, Sept, 19, 2024!

Content

  • First major international investment in Hispanic print.
  • The struggle for election ad dollars.
  • Thalia attempts to emulate Oprah and Martha Stewart.
  • Inside the NAHP Inc. Annual Convention.
  • Panregional: Universal Press Syndicate expands its Spanish service.
  • A look at Mexican magazine launches.


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IAB Newfronts

Multicultural Advertising Takes Over the NewFronts

The IAB Newfronts were filled with presentations by pure play multicultural advertising companies. Multicultural advertising was the topic most frequently cited during day 3 of the IAB Newfronts in New York City yesterday together with CTV (Connected TV), and more than AI. What you need to know…

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