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Content

  • Meredith dips its toes in Hispanic waters with magazine projects.
  • Are low-priced newspapers the key to success in Mexico and the us?
  • Us: more magazines apply for pib and abc membership.
  • Mexico: new launches at Grupo Sayrols.
  • Where will Hispanic newspapers thrive?
  • Loft, now “en Inglés” advertisers are hot for the Latino jet-set.


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Multicultural Advertising Takes Over the NewFronts

The IAB Newfronts were filled with presentations by pure play multicultural advertising companies. Multicultural advertising was the topic most frequently cited during day 3 of the IAB Newfronts in New York City yesterday together with CTV (Connected TV), and more than AI. What you need to know…

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